Firefox is one of the largest manufacturer of cycles in India with prices starting at Rs. 5500. The lowest-priced cycles is RAZO 14 while the highest priced cycles is Tsurugi with the price of 109000. Firefox offers 88 models across Indian geography through 343 dealers. Firefox offers 1 Electric cycles, 11 Hybrid cycles, 26 Kids cycles, 27 Mountain cycles, 2 Road cycles, 5 Speciality cycles, 8 Teens cycles, 5 Women cycles
Firefox is the leading cycle manufacturer in the Premium bicycle market in India. In 2014, Hero cycles fully acquired Firefox which was selling around 70 different models of Firefox brand and 25 Trek models through an network of 160 company owned and franchise outlets. Presently Firefox is among the top brands which operates primarily through their own or franchise outlets.
Recently Firefox bikes launched a range of Disney and Marvel comics branded cycles for kids. The wheel size of the cycles starts at 20cm and extends to 26 cm. Presently Firefox provides more than 10 models of kids cycles and has more than 500 stores where Firefox bike are retailed. Firefox premium cycles are available from Rs 15,000 to more than Rs 1,00,000. The cycles are majorly known for tis durability, safety and modern design. Firefox operates through omnichannel business model with focus in direct to consumer as well offline sales network.