JAWA bikes

JAWA recently made a delivery record for itself by selling 500 units of its product lineup on a single day. This amazing delivery was done in Maharashtra state. The reason behind this delivery was the auspicious day of Audi Padwa, a religious festival that is celebrated happily across the state. To help make the new JAWA buyers happier, the company decided to deliver the 500 motorcycles on this single day across the whole of Maharashtra. This humongous delivery help build trust among the new potential buyers as well as the existing buyers of the brand. 

Jawa is an iconic name-plate in the Indian Motorcycling history. The Jawa Motorcycles were first introduced in India in the 1950s and the brand has a cult following till date. Mysore-based Indian motorcycle company Ideal Jawa Limited used to sell Jawa branded motorcycles in India from 1960s and Yezdi branded motorcycles from 1970s but in 1996 the company was obsoleted. The Icon made a comeback in the Indian market in 2018 as Mahindra and Mahindra through its subsidiary Classic Legends acquired the Jawa brand. Jawa Motorcycles currently has three motorcycles in its portfolio - Jawa Classic, Jawa 42 and the bobber Jawa Perak. The Jawa brand has a huge fan following and it has become immensely popular in its second inning in India within a short span of time.