The Alto brand name was launched twenty years back and since the year 2004, it has been an undisputed leader in the entry-level hatchback market. In terms of monthly sales, the Maruti Alto has always remained ahead of its rival, some of which have come and gone over the years. Do note that the Alto range till now comprised of the smaller 800 and the bigger K10 but the latter has been taken off the market now.
In 2008, the Alto hit the 10 lakh mark in terms of sales, achieving this milestone within 8 years of its launch. 2010 saw the launch of the factory fitted CNG version while in 2012, it crossed the 20 lakh sales mark. Four years later in 2013, it hit the 30 lakh mark! Maruti launched the BS6 compliant Alto last year and the car continues to provide affordable, peace of mind and economical means of commute for lakhs of Indian families. Pricing for the current model starts at Rs 2.94 lakh, going all the way to Rs 4.36 lakh for the top end CNG model.
Speaking on this remarkable achievement, Mr Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, Consistently setting new benchmarks in the Indian auto Industry, Alto is the undisputed leader in India for 16 years in a row establishing its dominance in the competitive entry segment. owing to its unparalleled performance, compact design, easy manoeuvrability, high fuel-efficiency, affordability and timely convenience and safety related upgrades. Backed by a strong legacy, Alto continues to appeal to customers across the length and breadth of the country, with 76% customers choosing it as their 1st car.
He added, Altos unrivalled journey has enabled mobility for the new and young India and has turned millions of dreams into reality. The strong customer base of Alto is a testament of customers appreciating the timely upgrades and refreshment in the brand. Maruti Suzuki has kept a close eye on the evolving customer preferences and aligned its product range to such changes. With Alto becoming Indias bestselling car for 16 consecutive years, we express our gratitude to the customers for their trust and faith in the brand.
The Alto was India's first small car to become BS6 ready and remains the most affordable CNG car in India. It offers certified fuel efficiency of 22.05 km/l for Petrol and 31.56 km/kg for CNG models. Maruti has introduced added safety features in the car too. This includes a driver side airbag, ABS and EBD, reverse parking sensor, high-speed alert system and seat belt reminder for both driver and co-driver. The Alto also complies with the latest crash and pedestrian safety regulation
