Set-up in 1996, Hyundai brought in technology and features never before seen on any Indian made car. The (then) Santro was a perfect example and over the years, this Korean giant has ensured a solid number two position in terms of sales. They continue to sell over 40,000 units on a monthly basis and overtaken Maruti in some segments as well. The company has been experimenting with premium products like the Santa Fe, Tucson and Elantra and has not lost its focus from providing a
(more) premium experience to its owners. Most of their new models intact come with segment defining features, something that other manufacturers end up providing in due time.