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The Jeep brand was officially established in 1941, initially producing military vehicles. It introduced the first mass-produced four-door car, paving the way for the SUV era. Jeep&#39;s rich history left an indelible mark on the automotive industry in the 1940s and continues to lead in off-road vehicles.The origin of the name &quot;Jeep&quot; is mildly debated, but the prevailing theory suggests it emerged from slurring the car&#39;s designation &quot;GP&quot; into &quot;Jeep.&quot; GP stood for Government Purposes or General Purpose. Joe Frazer, the former president of Willys-Overland, affirmed this story as the origin of the Jeep name.&nbsp; 
Following World War II, Jeep capitalized on its newfound popularity by introducing various new designs. In the 1950s, Jeep explored more recreational possibilities, introducing seven unique models, including the M-170, CJ-5, and FC-170. The CJ-5, produced from 1954 to 1984, held the record for the longest-running Jeep model.&nbsp; 
Fast forward to 2016, FCA introduced Jeep to India, initially importing models like Wrangler Unlimited and Grand Cherokee, which were expensive due to high import duties. However, local manufacturing began in 2017, starting with the Compass, at the Ranjangaon plant near Pune.Jeep vehicles are known for their high hip-point seating, elevated center of gravity, substantial ground clearance, and top-notch four-wheel-drive systems, making them well-equipped for challenging road conditions. 
Today, the Wrangler and Cherokee models embody over 50 years of tradition and iconic design elements. Jeep&#39;s renowned boxy, off-road character remains timeless, and the brand consistently reinvents itself and its products year after year. When it comes to conquering the great outdoors, there&#39;s simply no better way than in a Jeep.

Current State :&nbsp;Jeep brand is famous for its rugged off-road capable SUVs and the Indian line-up offers a compact range of choices. It currently offers 4 SUVs starting from the compact Jeep Compass, followed by the Jeep Meridian, the off-roaders delight Jeep Wrangler, and the range topping full-size SUV, the Jeep Grand Cherokee.

Car Price :&nbsp;The price range from the American brand in India kicks off at Rs. 20.49 lakh for the Compass followed by Jeep Meridian at Rs. 33.40 lakhs. The proper rugged off-roader, Jeep Wrangler is priced at Rs.64.65 lakhs whereas the most expensive of the lot is the Jeep Grand Chrokee at Rs 83.50 lakh starting price.

New Cars :&nbsp;Jeep has launched the Compass 4X2 Diesel automatic in the Indian market at Rs. 23.99 lakhs. It boasts a 2.0-liter turbocharged engine with 170 bhp and 350 Nm of torque. It offers a responsive nine-speed automatic transmission for smooth city and highway driving and even comes with a 6-speed manual option for manual enthusiasts.

Upcoming Cars :&nbsp;As of lately, the brand has hinted at the return of a Jeep Compass Petrol variant, that was earlier discontinued.This was a move as a result of pending BS 6 Phase-2 upgrades to the engine, but now the same is expected to return sometime in late 2024.

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