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Brand Overview :&nbsp;One of the biggest and most iconic car brands from Japan, Nissan officially marked its debut in India in 2005. Initially, Nissan relied on a couple of its global models that were sold in India through the CBU route. However, after setting up a manufacturing facility here in 2010, Nissan intensified its approach as a mass-market carmaker with locally manufactured models that were launched in the following years. Among all mass-oriented brands, Nissan currently has the smallest lineup comprising of only two models, as of 2024. 
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Key Milestones In India :&nbsp;Nissan had a relatively hush-hush debut with the X-Trail mid-size SUV in 2025, followed by the launch of the Teana mid-size sedan in 2006. Both X-Trail and Teana were brought to India in their first-generation versions as direct imports through the CBU route from Japan. 
To expand its operations in India, Nissan, along with its global partner Renault, signed an MoU with the Government of Tamil Nadu in February 2008 for setting up a manufacturing facility in Oragadam, Tamil Nadu. This production facility was inaugurated in March 2010 after record completion in just 21 months. 
The first two models to be manufactured at Nissan&rsquo;s newly-inaugurated facility were the second-generation models X-Trail and Teana, which were launched in India in 2010. In this year, Nissan also announced its full-fledged entry in the mass-market category with the Micra hatchback, its smallest and most affordable car at that time. 
In 2011, Nissan launched the Micra, its second mass-market car, which was a sedan based on the same platform as that of the Micra. It had one of the longest wheelbases among all cars sold in India, making it a benchmark in space among compact cars for a long time. Nissan also launched the 370Z two-door sports coupe as its halo offering in 2011. 
In 2012, Nissan launched the Evalia, a renamed version of the Nissan NV200 MPV, in India at the Delhi Auto Expo, which was followed by the launch of Terrano, a badge-engineered version of the Renault Duster in 2013. To compete with Maruti Suzuki in the entry-level car category, Nissan launched its budget brand Datsun in India, through which it launched the Go hatchback. 
The Datsun brand expanded with the launch of Go Plus in 2015, a compact MPV, and redi-Go, an even smaller and more affordable car than the Go in 2016. However, Datsun flopped in India due to evident signs of cost-cutting in all aspects. In 2016, Nissan shocked everyone by launching the iconic GT-R sports car, its global flagship model, in India. 
After a long pause with no new models but only the facelifts of the existing lineup, Nissan launched the Kicks as a new premium compact SUV in 2019. However, due to dwindling sales and the deadline of BS6 emission norms, Nissan discontinued the Micra, Sunny and Terrano, along with diesel variants of Kicks. 
Nissan launched the Magnite compact SUV as its first all-new product in all these years, which was designed and engineered entirely in India. After the discontinuation of the Datsun brand and Kicks in 2023, Nissan remained a one-model brand for almost a year. In 2024, Nissan brought back the X-Trail in its fourth-generation version as a direct import from Japan. 
&nbsp; 
Product Range And Segments :&nbsp;Nissan is one of those few car brands in India which has shrunk its versatile lineup to a handful of models. From the times when Nissan&rsquo;s lineup in India had everything ranging from the entry-level Datsun Go to the iconic supercar-killer GT-R, Nissan India&rsquo;s portfolio now comprises only the Magnite compact SUV and X-Trail premium mid-size SUV. 
&nbsp; 
Unique Selling Propositions (USPs) :&nbsp;Given the strong brand recall of Nissan worldwide, Indian customers have accepted Nissan products with open arms, though not as overwhelmingly as the likes of Maruti Suzuki and Hyundai. The earlier models like Micra, Sunny and Terrano managed decent success in their earlier days. These three models, and the other Nissan products too, rank high in reliability and good driving dynamics with supple ride quality. 
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Technology And Innovation :&nbsp;Nissan was the first car brand in India to offer both mass-market models and sports cars, widening its appeal as a versatile carmaker. Since 2008, Nissan has relied on platform sharing with its global partner Renault. While these two brands came up with badge-engineered alliances like Micra-Pulse, Sunny-Scala and Terrano-Duster in the past, they are now offering well-distinguished models despite platform sharing, evident in the designs of Magnite and Renault Kiger inside-out.&nbsp;&nbsp; 
&nbsp; 
Sustainability And Future Goals :&nbsp;Until now, Nissan has focused on offering various models with only internal combustion engines, with no foresight on hybrid and electric vehicles, despite its pioneering electric vehicles in the mass-market category globally with the Leaf electric hatchback. However, Nissan is said to be working on bringing a compact electric vehicle in the coming years, which should change things for Nissan India&rsquo;s approach to electric mobility in the country. 
&nbsp; 
Customer Perception And Competitors :&nbsp;As mentioned above, people have trusted Nissan for its strong recall as a brand globally, with its past products showing their worth with their practicality and good ride quality. Currently, with the Magnite, Nissan is trying to make a mark in the highly-competitive compact SUV segment, which also has Maruti Suzuki Brezza, Maruti Suzuki Fronx, Tata Nexon, Hyundai Venue, Mahindra XUV3XO, Kia Sonet and Renault Kiger. On the other end of the spectrum, the Nissan X-Trail is seen as an alternative to premium mid-size SUVs like Volkswagen Tiguan, Hyundai Tucson, Skoda Kodiaq and Citroen C5 Aircross. 
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Closing Thoughts :&nbsp;Despite being such a popular brand globally, Nissan hasn&rsquo;t been able to shake the well-heeled competition from other Japanese and Indian peers in the mass-market segment. The relatively slow pace of product launches and updates has to be blamed here. However, Nissan has already confirmed its upcoming products, which will be launched in the coming years, which hopefully might revive the brand&rsquo;s fortunes in India.

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