KEY HIGHLIGHTS
- The Tata Curvv ICE comes loaded with a lot of convenience and safety features
- It offers features such as powered tailgate with gesture control, ADAS, panoramic roof and more
- The Coupe SUV will be available in three engine options
Tata Motors launched the Curvv & Curvv EV for the market last year. The Curvv has been launched with a lot of new features for the mid-size SUV market. The Curvv ICE currently starts at Rs 9.99 lakh and goes up to Rs 19.52 lakh (ex-showroom). In this article, we'll look at the key features of the Tata Curvv ICE, and we'll compare it with rivals like Hyundai Creta, KIA Seltos, and others. Moreover, before moving ahead, make sure to join the 91Wheels WhatsApp community to never miss out on any automotive updates.
Also Read: Mahindra Thar Old VS New: From Niche SUV To Dream Car
Connected LED DRL & Tail Lamp With Light Animation
Tata Motors has started giving connected LED DRLs in its SUV lineup, and the Curvv is nothing different. The Curvv ICE variant comes with a connected LED DRL at the front and a connected LED light bar at the rear. The DRL and rear light bar play welcome and goodbye animations while locking and unlocking the car. Moreover, the Curvv offers all LED lighting for better illumination.
Variants Available: The connected LED lighting with sequential turn signals and lock/unlock animation features are available from the Creative+ S variant onwards. The Creative+S variant is priced at Rs 13.99 lakh (ex-showroom). However, the LED headlamps are available from the Creative variant.
Competition Check: Rivals like the Hyundai Creta also come with a connected LED DRL and rear light bar. The connected rear lights have become a standard in modern vehicles.
Voice-Assisted Panoramic Sunroof
The craze for sunroofs is at its peak in the Indian market, and brands know how to cater to their customers. Tata Motors has added a voice-assisted panoramic sunroof to the Curvv, which creates an airy cabin ambiance. The Curvv is the third ICE vehicle in the Tata lineup to come with a panoramic sunroof.
Variant Available: The voice-assisted panoramic sunroof is available from the Pure+ S variant onwards, starting at Rs 11.99 lakh (ex-showroom). The brand has made the sunroof available starting from the mid-spec variant.
Competition Check: In the mid-size SUV segment, most of the SUVs are now fitted with panoramic sunroofs.
- Hyundai Creta comes with a voice-assisted sunroof in a few of the variants. The pricing of the Hyundai Creta starts at Rs 11.10 lakh (ex-showroom)
- KIA Seltos: Similar to the Hyundai Creta, the KIA Seltos also offers a voice-assisted panoramic sunroof starting from the mid-spec variants.
12.3-inch Touchscreen By Harman
The Curvv boasts a 12.3-inch touchscreen infotainment system by Harman. The touchscreen boasts a user-friendly UI and supports wireless Apple CarPlay and Android Auto. Moreover, the Curvv ICE will get a 10.25-inch digital instrument console that supports a navigation display. In some variants, the brand will be offering a 10.25-inch touchscreen infotainment.
Variant Available: The 12.3-inch touchscreen is available from the Accomplished+ variant onwards. The lower variants comes with a 10.25-inch screen.
Competition Check: Rivals like the KIA Seltos & Hyundai Creta come with a 10.25-inch touchscreen and a 10.25-inch instrument cluster. Both these screen supports wired Apple CarPlay and Android Auto.
Level 2 ADAS
The Curvv ICE is equipped with an array of safety features, including Level 2 ADAS features. The ADAS features help in enhancing the safety of the occupant and other road users. The ADAS features comprise lane keep assist, autonomous braking, blind spot monitoring, lane departure warning, adaptive cruise control, and other features. The SUV also boasts a 360-degree camera.
Variants Available: Tata has packed the Curvv with a lot of safety features starting from the base variant, but to make the package more appealing, the top spec Accomplished + A variant comes with level-2 ADAS features.
Competition Check: Rivals like KIA Seltos, Hyundai Creta, Honda Elevate, and MG Astor have already equipped their cars with ADAS features. However, carmakers like Maruti Suzuki, Skoda, and Volkswagen have yet to introduce ADAS in their mid-size SUVs.
Gesture Controlled Tail Gate
Tata Motors has given a first-in-segment feature in the Curvv, which is the gesture-controlled electric tailgate operation. The top-spec variant of the Curvv will be available with this feature. With the help of the gesture-controlled tailgate, the owner can easily access the huge 500-litre boot of the SUV.
Variants Available: The gesture-controlled powered tailgate is available in the Accomplished+ A variant of the Curvv lineup.
Competition Check: Rivals like KIA Seltos, Maruti Suzuki Grand Vitara, and other mid-size SUVs still come with an electromagnetic tailgate opening.
Other Key Features Of Tata Curvv
- Ventilated front seats
- Powered driver seat
- Cooled glove box
- Blind view monitor
- 6-Airbags standard
- Rain-sensing wipers
- Automatic headlamp
- Wireless charging
- Multi-mood ambient lighting
Comparison with Rivals
| Feature | Tata Curvv ICE | Hyundai Creta | KIA Seltos | Maruti Grand Vitara | Honda Elevate |
|---|---|---|---|---|---|
| Connected LED DRL & Tail Lamp | Yes | Yes | Yes | No | No |
| Light Animation (Welcome/Goodbye) | Yes | No | No | No | No |
| Panoramic Sunroof | Yes (from mid-variant) | Yes | Yes | Yes | Single-Pane |
| Voice-assisted Sunroof | Yes | Yes | Yes | No | No |
| 12.3-inch Touchscreen (Harman) | Yes (top variants) | No (10.25-inch) | No (10.25-inch) | No (9-inch) | No (10.25-inch) |
| Wireless Android Auto/Apple CarPlay | Yes | Yes (In select variants) | No (In select variants) | Yes | Yes |
| Digital Instrument Cluster (10.25-inch) | Yes | Yes | Yes | Partial (Hybrid only) | Yes |
| Level 2 ADAS | Yes | Yes | Yes | No | Yes |
| 360-Degree Camera | Yes | Yes | Yes | Yes | No |
| Gesture-Controlled Tailgate | Yes (top variant) | No | No | No | No |
| Ventilated Front Seats | Yes | Yes | Yes | Yes | No |
| Powered Driver Seat | Yes | Yes | Yes | Yes | No |
| 6 Airbags (Standard) | Yes | Yes | Yes | Yes | Yes |
| Wireless Charging | Yes | Yes | Yes | Yes | Yes |
Also Read: Hyundai Verna Key Features Explained: Ventilated Seats To Sunroof
Verdict
The Tata Curvv offers a plethora of features and has the potential to be a strong rival in the mid-size SUV segment. This segment is already crowded with feature-packed options, but the Curvv stands out with its relatively low starting price of Rs 9.99 lakh (ex-showroom). Even the mid-spec variants come loaded with enough features to keep occupants satisfied. Moreover, the top-spec trims are equipped with several premium features, making the Curvv a well-rounded package.
