KEY HIGHLIGHTS
- Oben O100 targets India's 100cc commuter segment.
- Electric motorcycles to launch under Rs. 1 lakh.
- Modular platform supports multiple variants and batteries.
- Entirely developed in-house with proprietary LFP technology.
- Nationwide retail expansion to 100+ showrooms by 2025.
In a bold stride toward democratizing electric mobility, Oben Electric has announced the development of its second in-house electric motorcycle platform, O100, which will mark its foray into the high-volume 100cc equivalent segment of India's two-wheeler market. This will give the EV manufacturer's an opportunity to hit its competitors in the ICE 100cc segment. Check out more details below and make sure you join our 91Wheels WhatsApp Community to stay updated on the latest automotive news.
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Targeting the Heart of India's Two-Wheeler Market
Positioned to serve the needs of millions of daily commuters, the O100 platform has been engineered at Oben's Bengaluru-based R&D center and is designed to power a new generation of electric motorcycles priced below Rs. 1 lakh. This move signals Oben's intent to tap into one of the most cost-sensitive yet expansive categories, which contributes to nearly 30 percent of India's two-wheeler sales.
Designed for Scale, Built for India
Unlike traditional entry-level EVs, the O100 isn't just a single model - it's a scalable, modular ecosystem that can support multiple variants and battery configurations. Oben has built the platform with long-term adaptability in mind, enabling seamless integration of new technologies as the EV landscape evolves.
Oben Electric: A Word from the Founder
Founder and CEO Madhumita Agrawal emphasized the brands mission to address Indias real-world mobility needs:
"Our focus has always been on building purpose-driven technology. The O100 is designed to be affordable, durable, and accessible to the everyday Indian rider - urban or rural. We have leveraged our proprietary LFP battery tech and built the core components like the motor, charger, and VCU in-house to ensure performance without compromise."
Strong Foundation for Expansion
Oben Electric has been aggressively growing its retail presence across Tier 1, 2, and 3 cities. With plans to surpass 100 showrooms by year-end, the O100 platform is set to significantly boost dealer profitability and sales per outlet, thanks to its mass-market appeal.
Oben Electric: Building on a Proven Legacy
Following the success of its first performance-focused platform, ARX, which powered the Oben Rorr and Rorr EZ, the company is now aiming to replicate that engineering excellence in a more affordable and utilitarian format. The O100 is being built from the ground up with a focus on reliability, affordability, and everyday practicality.
Oben Electric: Launch Timeline
Motorcycles based on the O100 platform are expected to debut in the second half of 2025, potentially reshaping the entry-level electric two-wheeler segment with indigenous innovation and a customer-first approach.
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Verdict
Oben Electric's O100 platform is a game-changer for India's EV landscape. By targeting the mass 100cc segment with an affordable, scalable, and fully indigenous solution, Oben is bridging a critical gap. Its focus on real-world usability, local manufacturing, and future-readiness shows serious intent - this could be the breakthrough electric commuters have been waiting for in India.
