KEY HIGHLIGHTS
- Oben Rorr EZ two variants now available on Amazon
- Oben offering eigth years warranty for 9,999
- Company aims to expand its footprint to over 150 showrooms by the end of this year
Oben Electric's entry-level bike, the Oben Rorr EZ, is now available on Amazon.in, with only two variants listed online - 3.4 kWh and 4.4 kWh - priced at Rs 1,19,999 and Rs 1,29,999 respectively, inclusive of a Rs 20,000 discount on the original price. Moreover, Oben Electric is offering the Protect 8/80 battery warranty plan at just Rs 9,999, which provides coverage for eight years or 80,000 kilometres, with full transferability. Let's learn more about this Oben digital foray. In the meantime, make sure to join the 91Wheels WhatsApp Channel to never miss out on automotive updates.
Oben Electric
With this online launch, Oben will now be able to attract sales from areas that are more than 100 km away from the nearest Oben Electric showroom. As, the reach of internet is unbelievable high and this brand really needs it, considering how young it is in the game. On top of that, the press release mentions, the company aims to expand its footprint to over 150 showrooms across 50+ cities, each equipped with dedicated service centers, by the end of this financial year.
Rorr EZ
With a top speed of 95 km/h, acceleration from 0 to 40 km/h in just 3.3 seconds, and torque of 52 Nm, the Rorr EZ blends performance with practicality. It delivers an IDC-certified range of up to 175 km and supports fast charging. The motorcycle is powered LFP battery technology, offering twice the battery life, 50% greater heat resistance, and real-world for Indian roads and weather conditions.
The Rorr EZ also features advanced connectivity and rider assistance technologies including Geo-Fencing, Theft Protection, Unified Brake Assist (UBA), and Drive Assist System (DAS). Available in four striking colours, Electro Amber, Surge Cyan, Lumina Green, and Photon White.
Commenting on the development, Madhumita Agrawal, Founder & CEO of Oben Electric, said, "Making Rorr EZ available on Amazon is a strategic move to align with the evolving purchase behaviour of Indian consumers. As consumers increasingly turn to online platforms for major purchases, e-commerce gives us a direct and trusted channel to reach them. The launch of Rorr EZ on Amazon reflects our intent to make EV adoption convenient and widespread, especially among first-time electric two-wheeler buyers."
Verdict
This digital foray is part of Oben Electric's broader expansion strategy, integrating a rapidly growing showroom network with an agile online presence. The integration with Amazon allows the brand to tap into a broader demographic of digitally savvy, value-conscious, and convenience-driven customers, as e-commerce is rapidly reshaping automotive retail.
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