Tata Sierra First Look Review: How Does it Feel?

Tata Sierra: Tata Motors has officially brought back one of its most iconic nameplates - the Sierra and this time, the comeback feels far more meaningful than a nostalgic revival. Priced from Rs 11.49 lakh (introductory, ex-showroom), the 2025 Tata Sierra arrives as a bold, tech-forward mid-size SUV that introduces an entirely new design direction for the brand. If Tata's recent products hinted at premium intent, the Sierra is the moment it becomes unmistakably clear.

This first look review focuses on what the new Sierra communicates visually and experientially - how it looks, how it feels, and what the cabin tells you about Tata's ambitions. Before moving ahead, do join our 91Wheels WhatsApp Community to stay versed on the latest automotive news and industry insights.

Read more: Tata Sierra Launched At Rs. 11.49 Lakh (Ex-sh): Key Features Explained

A Fresh Design Identity, Not a Reinterpretation

What immediately stands out is that the Sierra doesn't borrow styling cues from any existing Tata model. Built on the new ARGOS platform, the SUV marks a complete departure from the brand's current design language.

Instead of chasing aggression or sportiness, the Sierra embraces a more architectural, monolithic appearance, defined by:

• Full-width DRLs on both ends
• A stark, upright stance
• Clean surfaces with almost zero visual noise
• A massive glasshouse that pays homage to the 1991 Sierra

The signature 'Sierra glass area' - the long, curved window section has been modernized beautifully. It doesn't feel retro; it feels thoughtfully futuristic, like it belongs to the next generation of EV-inspired SUVs.

The other big highlight is its slim 17 mm LED headlight module - one of the thinnest seen on a production SUV in India. Together with the endless DRLs, the Sierra has a very distinctive nighttime signature, almost Scandinavian in its minimalism.

A Cabin That Redefines "Tata Premium"

Open the door and you instantly realise the Sierra's cabin has been designed with a "lounge-first" mindset rather than a "car-first" approach.

Layered Dashboard With Intentional Minimalism

The dashboard follows a layered dual-tone theme, but what elevates it is the way the surfaces have been structured. Straight lines dominate the layout, broken only by a long metallic strip and the slim central vents. Nothing looks borrowed, nothing feels patched in.

The illuminated Tata logo on the four-spoke wheel feels elegant, not gimmicky.

Triple-Screen Setup for a Modern, Connected Feel

The Sierra becomes the first Tata to get a three-screen layout:

• A fully digital driver's display
• A main infotainment screen with Tata's latest UI
• A co-driver entertainment screen

This passenger display isn't just a copy of the main unit - it's a dedicated entertainment zone where the occupant can explore music, videos, apps, or games. The layout gives the cabin a cockpit-like feel while still maintaining spaciousness.

Space and Comfort: A Living-Room Vibe

The Sierra's sense of openness is amplified by:

• The largest openable panoramic sunroof in the segment
• Light colour tones
• Broad window areas
• A clean, floating centre console

The seats deserve special mention - Tata introduces extendable under-thigh support for the first time, paired with:

• 6-way power adjustment (driver)
• Memory & welcome function
• Ventilation
• 3 relaxation modes

It's clear that the Sierra is targeting a comfort-first demographic, not just driving enthusiasts.

Rear Seat Experience

Rear passengers get:

• Sunblinds
• Rear AC vents
• A centre armrest
• 65W fast-charging Type-C ports
• "Boss Mode" for sliding the front seat forward electronically

The ambience is genuinely premium, with soft-touch surfaces and attention to detail visible in small elements like the chrome accents and well-damped switchgear.

Tech and Features: A Modern Studio on Wheels

Tata has gone all-in with the in-car tech, making the Sierra feel more like a home theatre on wheels.

Highlight features include:

• A 12-speaker JBL setup (with a soundbar and Dolby Atmos)
• 18 audio modes tuned specifically for the cabin
• Always-on 5G connectivity
• Arcade Appstore with 30 apps
• hyAR Head-Up-Display
• ADAS Level 2+ with lane-keep, adaptive cruise with stop & go, ISA, over-speed alert
• Electronic parking brake, terrain modes, and a 20-function ESP system
• 360-degree camera with 14 viewing angles

The SUV's tech-stack doesn't feel like individual features thrown in - it feels cohesive and designed for everyday use.

Powertrain Options: New Petrols Lead the Charge

Tata is using the Sierra launch to introduce new-generation petrol engines:

The new 1.5 turbo-petrol is the big highlight and is expected to bring Tata back into serious competition with Creta/Seltos turbo variants.

Safety: All You Needed

The Sierra's safety philosophy goes further than the standard GNCAP expectations. Tata demonstrated a Sierra-vs-Sierra crash to showcase how the structure behaves in real time.

Key outcomes from the demonstration showed:

• Passenger cell stays intact
• Doors open after impact
• Fuel system remains sealed
• Seatbelts secure and release correctly
• Structural integrity is preserved

Add to that:

• ADAS Level 2+
• 6 airbags
• Hill ascent + descent control
• Blind Spot Monitoring
• Full parking sensor suite

This makes the Sierra one of the most safety-oriented SUVs in its class.

Variants & Colours

Seven variants: Smart+, Pure, Pure+, Adventure, Adventure+, Accomplished, Accomplished+

Colours include: Munnar Mist, Andaman Adventure, Bengal Rouge, Coorg Clouds, Pure Grey, Pristine White

Read more: Tata Sierra Returns - Starts at Rs 11.49 Lakh, Bookings Open 16 Dec