KEY HIGHLIGHTS
- Segment-first 3-screen dashboard with passenger display
- Largest 19-inch alloys in the segment
- Biggest panoramic sunroof in mid-size SUVs
- 12-speaker JBL system with dashboard soundbar
- Class-leading 622-litre boot space capacity
The Tata Sierra nameplate has returned to India, this time as a premium mid-size SUV tailored for buyers seeking space, technology, and strong road presence. Launched at an introductory price of Rs 11.49 lakh (ex-showroom, India), the Sierra enters a highly competitive segment that includes the Hyundai Creta, Kia Seltos, and Maruti Grand Vitara.
The new Sierra brings several segment-first features, improved cabin practicality, and multiple petrol and diesel powertrain options. Here is a detailed breakdown of its top highlights and how it compares with segment rivals. Before moving ahead, join our 91Wheels WhatsApp Community to stay versed on the latest automotive news.
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Top 5 Features of the Tata Sierra
1. 3-Screen Digital Layout
One of the most striking features of the Sierra is its triple-screen arrangement in the front row. It comprises an independent digital cluster for the driver, a large infotainment touchscreen for various car functions, and a dedicated entertainment display for the front passenger. The passenger can stream content using wireless headphones without distracting the driver.
Variants Available: Higher variants only
Competitors with Similar Feature: None currently offer a 3-screen front cabin layout in this segment.
2. 12-Speaker JBL Audio System with Dashboard Soundbar
The Sierra features a premium 12-speaker JBL sound system that includes a subwoofer and a uniquely designed dashboard-mounted wide soundbar. It supports multiple preset modes tailored to enhance sound output inside the cabin.
Variants Available: Top-end Accomplished variant
Competitors with Similar Feature: Hyundai Creta and Kia Seltos both offer an 8 speaker BOSE audio system but without a dedicated soundbar.
3. Segment's Largest Panoramic Sunroof
Tata Sierra is equipped with the biggest sunroof in the segment. The larger glass area enables more natural light and a spacious in-cabin feel, especially for second-row occupants.
Variants Available: From mid variants onwards
Competitors with Similar Feature:
- Hyundai Creta: Panoramic sunroof
- Kia Seltos: Panoramic sunroof
- Sierra claims a larger unit comparatively
4. Head-Up Display (HUD)
Select variants feature a head-up display that projects speed, navigation data, and alerts onto the windscreen. This reduces the need for the driver to look away from the road for essential information.
Variants Available: Limited to Accomplished and Accomplished+ variants only
Competitors with Similar Feature:
- Kia Seltos: Available in top-end trims
- Hyundai Creta: Not available
- Volkswagen Taigun and Skoda Kushaq: Not available
5. Segment's Largest 19-Inch Alloy Wheels
The top trims of the Sierra feature 19-inch alloy wheels, which are the largest in the segment. This significantly enhances its stance and road presence, differentiating it from its competitors visually.
Variants Available: Top trims only
Competitors with Similar Feature:
- Hyundai Creta: 17-inch
- Kia Seltos: 17-inch
Note: No rival offers 19-inch alloys
Additional Strengths: Spacious Cabin and Practicality
The Sierra offers a highly accommodating interior with abundant headroom, generous shoulder space, and comfortable seat cushioning. Tata claims a class-leading 622-litre boot capacity, which visibly appears larger than most segment competitors. Rear seatbacks can be folded to expand usable cargo volume beyond 1,200 litres.
In-cabin comfort is further supported with features such as ventilated front seats, dual-zone climate control, wireless smartphone connectivity, 360-degree camera system, connected car services and rear sunshades.
Powertrain Options and Driving Dynamics
The Tata Sierra is positioned to cater to a wide range of buyers with three different engine choices, similar to rivals:
| Engine | Power | Torque | Transmission |
|---|---|---|---|
| 1.5L NA Petrol | 106hp | 145Nm | 6MT / 7DCT |
| 1.5L Turbo Petrol | 160hp | 255Nm | 6AT |
| 1.5L Turbo Diesel | 118hp | 280Nm | 6MT / 6AT |
Additional engineering highlights include frequency-dependent damping for comfort and stability, multiple terrain modes (Auto, Wet and Rough), 205mm ground clearance, and a platform ready for future AWD and hybrid technologies. Tata has already teased an AWD variant to follow.
Tata Sierra: Competitor Comparison
| Feature | Tata Sierra | Hyundai Creta | Kia Seltos |
|---|---|---|---|
| Screen Layout | 3-Screen | Dual | Dual |
| Alloy Wheel Size | 19-inch | 17-inch | 17-inch |
| Sunroof | Largest in Segment | Panoramic | Panoramic |
| Passenger Display | Yes | No | No |
| Boot Space | 622L* | 433L | 433L |
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Verdict
The Tata Sierra offers a strong combination of space, technology, and segment-leading equipment. It appears well priced in its category while giving customers the flexibility to choose from multiple petrol and diesel options. What remains to be validated is its performance on the road, long-term reliability and overall refinement. If executed well, Tata Motors has a highly competitive product that could draw significant attention from prospective mid-size SUV buyers.
