Tata Sierra Returns - Starts at Rs 11.49 Lakh, Bookings Open 16 Dec

Tata Sierra, the first-ever car by Tata originally launched in 1991, has been resurrected and presented in an all-new avatar to Indian buyers, starting at Rs 11.49 lakh (introductory price). It's a bold-looking mid-size SUV that doesn't resemble any other car from the brand. While major details including its features, colour options, and design language were already revealed earlier, today marks its official launch. So, let's take a look at what was concealed until now. In the meantime, do join the 91Wheels Whatsapp Channel to never miss automotive updates.

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Tata Sierra

Built on a new ARGOS platform, this is a brand-new car developed from scratch, and it doesn't resemble any other Tata vehicle. Its design is what truly sets it apart from other mid-size SUVs, featuring industry-leading end-to-end DRLs at both the front and rear. Additionally, it gets the slimmest 17 mm LED headlight unit, and the large glass area not only carries forward the Sierra legacy but also pays homage to the original car.

Powertrain

Taking more about new things - this SUV brings 2 new powertrain options - a 1.5L naturally aspirated 4 cylinder petrol engine, and the same engine with a turbo-charger. Then it also features, the familiar 1.5L diesel engine. So, Tata has really prepped up to shaken up the segment.

Saftey

Since it's a Tata, safety isn't just top-notch - it goes well beyond what anyone would expect. The Sierra packs several advanced safety features that activate the moment a collision occurs. To showcase this, Tata even conducted a Sierra-versus-Sierra crash demonstration and revealed that the SUV will offer these additional features apart from the standard ones:

• Passenger cell intact
• Doors open post-impact
• Fuel system sealed
• Belts secured and released
• Structural Integrity intact

The Tata Sierra packs over 20 ADAS L2+ features, including the segment-first Intelligent Speed Assist (ISA), Lane Keep Assist, Adaptive Cruise Control with stop-and-go and overtake assist, plus an Over-Speed Alert. It also offers a first-in-segment electronic parking brake, a 20-function Electronic Stability Program, a 360-degree surround-view camera with 14 angles, and front parking sensors-making it one of the most advanced and safety-focused SUVs in its class.

Features

The Sierra is the first in its segment to offer a triple-screen setup, featuring two 12.3-inch displays and a 10.5-inch driver screen. Along with a central-console JBL soundbar. Its Harman Horizon View system further enhances the experience with a 12-speaker JBL Black audio setup supported by Dolby Atmos, a Sonic Shaft soundbar for crystal-clear vocals, and Logic7 surround sound for a home-theatre-like feel. With 18 JBL sound modes, always-on 5G connectivity, and an updated Arcade Appstore offering 30 apps, the cabin is as immersive as it is tech-forward.

Another cool trait which Indians will love is a largest openable sunroof, that converts the cabin into your living room with ample of sunlight. Let's check some other notable features:

• 6-way power seats with memory & welcome
• Thigh support Extender
• Adjustable Armrest
• hyAR Head-Up-Display
• Front Ventialted Seats
• 3 Relax Modes
• 8 different mood (ambient) light
• Bose Mode
• Terrain Modes
• Electric boot release with gesture control
• 19-inch alloy wheels

Variants

• Smart+
• Pure
• Pure+
• Adventure
• Adventure +
• Accomplished
• Accomplished+

Colour Option

• Munnar Mist (Dark Green)
• Andaman Adventure (Yellow)
• Bengal Rouge (Red)
• Coorg Clouds (Silver)
• Pure Grey
• Pristine White