KEY HIGHLIGHTS
- MG Motor India has launched an extended Assured Buy-Back Programme to improve long-term confidence in EV ownership
- Buyers can choose buy-back tenures of three, four, or five years at the time of vehicle purchase
- The programme guarantees a fixed resale value percentage, reducing concerns around EV depreciation
Buying an electric vehicle is no longer just about range, charging, or features; it's also about what happens years later. Many buyers still wonder how well an EV will hold its value and whether it will be easy to move on when it's time for an upgrade. Addressing these practical concerns, MG Motor India has introduced a new initiative aimed at bringing more clarity and confidence to long-term EV ownership. Without delay, let's get into the details. However, before moving ahead, make sure to join the 91Wheels WhatsApp community to never miss out on any automotive updates.
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Assured Buy-Back Programme For EVs
JSW MG Motor India has introduced an extended Assured Buy-Back Programme for its electric vehicle customers. The new initiative is designed to give EV buyers greater confidence in the long-term value of their vehicles by guaranteeing a set resale value for a longer period than before. This move aims to address one of the key concerns many EV buyers have: uncertainty around depreciation and future resale value.
What does The Programme offer?
Under this programme, MG EV buyers can choose from multiple buy-back tenure options: three, four, or five years, at the time of purchase. Depending on the selected duration, the company guarantees a predetermined percentage of the vehicle's original value upon its return at the end of the chosen period. The assured value offer is not tied to any specific financing plan, meaning customers can benefit from it whether they purchase the car outright or through a loan. In addition to personal buyers, eligible commercial EV users can also participate in the programme, giving fleet operators predictable resale outcomes for vehicles used in business settings.
By extending the buy-back period and clearly laying out future value expectations, MG aims to reduce hesitation around EV ownership and make the decision to go electric more straightforward for customers.
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Verdict
By extending its Assured Buy-Back Programme, MG Motor India addresses a real and practical concern around EV ownership. The move makes electric vehicles a more secure purchase, especially for buyers who value long-term cost clarity, and could play a meaningful role in accelerating EV adoption in India.
