Last Updated On 24th Mar'26:
Design: The Chery V23-based electric SUV stands out with a bold, boxy design inspired by classic off-roaders. The front fascia resembles the Toyota Land Cruiser J40, while the side profile has hints of the Land Rover Defender and the rear draws similarity to the Mercedes-Benz G-Wagon. Expect upright proportions, squared wheel arches, chunky bumpers, and large alloy wheels for a strong road presence. LED lighting elements, flush surfaces, and a tall stance give it a modern yet rugged look, making it one of the most distinctive electric SUVs expected for India.
Ergonomics and Comfort: The cabin of the V23 is expected to focus on practicality along with premium appeal. The international model features a wide dashboard layout, a large floating touchscreen, and a digital instrument cluster that gives the interior a modern feel. With its long wheelbase, the SUV should offer generous legroom and headroom for both rows. A high seating position, wide seats, and a flat floor could make long drives comfortable, while features like automatic climate control, powered seats, and ambient lighting may further enhance everyday usability.
Powertrain: Internationally, the V23 is offered with multiple electric powertrain options, and a similar strategy could be followed for India. The global model comes with a rear-wheel-drive setup producing around 136hp, while higher variants get dual-motor all-wheel-drive with over 200hp. Battery packs of around 60kWh and 80kWh are available overseas, offering a claimed range of over 400km. Fast charging support is expected, which could allow quick top-ups during long journeys. If the AWD option makes it to India, it would give the SUV a unique advantage over most electric SUVs in its segment.
Hardware: The V23 is built on a modern electric vehicle platform designed to support multiple battery sizes and drivetrain layouts. A wide track, long wheelbase, and tall body structure should help deliver stable highway manners along with good ride comfort. The suspension setup is expected to be tuned for both urban and rough-road conditions, which suits Indian driving environments. Strong body construction, disc brakes, and advanced stability control systems could also be part of the package, ensuring the SUV feels solid and confidence-inspiring at higher speeds.
Features: To compete in the growing EV market, the upcoming JSW electric SUV is likely to offer a long list of modern features. Expected highlights include a large touchscreen infotainment system, digital instrument cluster, wireless connectivity, keyless entry, push-button start, and connected car tech. Premium additions such as a panoramic sunroof, 360-degree camera, ventilated seats, and advanced driver assistance systems may also be offered in higher variants. These features would help the SUV appeal to urban buyers who want technology along with rugged styling.
Market Availability and Alternatives: The Chery V23-based electric SUV is expected to be launched in India around 2027 under the JSW brand, although official confirmation is still awaited. It will likely be assembled locally at the company’s upcoming facility in Maharashtra. Once launched, it could compete in the midsize electric SUV segment against models like the Tata Curvv EV, MG ZS EV, Hyundai Creta Electric, Maruti e-Vitara, Mahindra BE 6, and VinFast VF6. With its rugged design and possible AWD option, the new SUV could carve a unique position between lifestyle EVs and practical family electric SUVs.
