Ather Energy to Ramp Up Production to 4,00,000 Units a Year

Ather Energy announces setting up of another manufacturing plant. With two plants, it aims to manufacture 4,00,000 units per annum.

Indian electric two-wheeler company, Ather Energy recently announced that it will set up its second manufacturing plant in Hosur. The new manufacturing unit will be built beside the current facility, and together the company plans to manufacture 4,00,000 units per annum. The first plant is already operating at full capacity and it rolls out 1,20,000 units per annum.

On the occasion of this announcement, the co-founder and CEO, Mr Tarun Mehta, said, Customers are coming in expecting electric scooters to wow them. This customer expectation is why our 450 series of electric scooters  the 450X and 450 Plus  is seeing massive demand, as it is the best electric scooter in the country today. Our experience centres are scaling up rapidly, and our retail footprint is set to grow by six times in the coming quarters. So, within just 10 months of opening our current facility, we find ourselves already operating at full capacity. We are commissioning the second plant to be ready for 2022. With this capacity expansion, Ather is well on its way to becoming the country's largest EV producer by next year.

Also Read: Ather Grid 2.0 EV Charging Network Established in India

Ather Energy will also focus on further expanding its experience centres. Ather Energys experience centre played a big part in their marketing campaign, and it still does. Its first experience centre was inaugurated at Bengaluru in June 2018,  and later a bigger centre opened in Chennai. In 2021, Ather Energy experience centres in Delhi, Mumbai, Pune, Hyderabad, Kochi, Ahmedabad, and Jaipur. The EV company plans to open 150 more experience centres in 100 new cities, both tier-II and tier-III cities, by March 2023.

All these expansions have helped Ather Energy witness around 12-fold growth from last year, with a revenue rate of $ 100 million. The company claims that it witnessed a 20% increase in month-to-month sales growth, since November 2020. The walk-ins have also increased by 3-times, along with web inquiries and test rides.

Also Read: Ather 450x vs 450 Comparison - What All is Different?

The Ather line-up is comprised of the Ather 450 Plus and the 450X. Theres also a collectors edition Athers 450X Series 1, which is a made-to-order batch, exclusively available for early adopters of the 450X.  Irrespective of that,  all three scooters come with a 7 LCD instrument cluster with a wide array of display functions from navigation to incoming calls and even indicate nearest charging points. The top speed of the Ather 450X is rated at 80 km/h and it can do 0-40 km/h in 3.3 seconds in Warp mode. Power is generated from a 2.9 kWh lithium-ion battery pack that powers a 6 kW PMS motor. This motor churns out 26 Nm of torque in the 450X and 22 Nm in the 450 Plus. When it comes to range, both the scooters can do 85 km in Eco mode, 70 km in Ride Mode, 60 Km in Sports mode.

The rising popularity of the Ather 450 scooters is a good sign, which should work as an assurance for future customers as well. On that note, are you thinking about buying one? Or are you still not sure about EVs? Let us know in the comment section. You can also join our 91Wheels Telegram and 91Wheels Whatsapp group to know more about vehicles, conduct discussions on your favourite ride and much more! Also, you can subscribe to our Youtube channel for video content on the latest from the world of cars and motorcycles.