Hyundai Motor India Ltd, the countrys First Smart Mobility Solutions Provider and the largest exporter since inception, today kicked off The Drive Within campaign and signed an MoU with four Indian Women Cricketers as a true expression of women power inspiring other athletes in India. Hyundai has entered into an exclusive one-year association with Smriti Mandhana, Jemima Rodrigues, Taniya Bhatia and Shafali Verma as Brand Ambassadors to highlight and celebrate their contribution to Indian cricket.
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Commenting on the MoU signing, Mr. Seon Seob Kim, MD & CEO, Hyundai Motor India Limited (HMIL), said, Hyundai has a long standing association with sports, our players as well as audiences. Continuing our promise to go beyond mobility, we are glad to announce an association with truly inspiring players in Indian Women Cricket. The grit & spirit shown by these sports women will become a role model for the entire nation. We are proud to announce them as Brand Ambassadors for taking the Hyundai spirit forward. This association with Indias top women cricketers signifies Hyundais commitment towards enabling women youth power that defines the new age India.
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Hyundai is celebrating the spirit of Indian women cricketers setting new benchmarks and inspiring millions with The Drive Within campaign. #TheDriveWithin put forth the grit and determination of these women that pushes them to break boundaries and excel with the support of their loved ones.
The campaign kick-off ceremony was attended by Smriti Mandhana, Vice-Captain of Indian Womens Cricket Team, Jemima Rodrigues, Worlds No. 12 T20 Batter, Taniya Bhatia, one of the five best breakout stars in womans cricket ranked by ICC and Worlds No. 2 T20 Batter & Youngest Cricketer to play all three cricket formats Shafali Verma along with HMIL Senior Management.
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As Indias Most Preferred Auto brand, Hyundai is associated with cricket in India and is partnering with the Board of Control for Cricket in India (BCCI) as an associate sponsor for all international matches at home.
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