In India, the use of electric vehicles is growing as more people are getting aware of their advantages. Similar to this, established two-wheeler manufacturers are looking into the possibility of entering the electric vehicle (EV) market, along with new manufacturers and start-ups. Now, a technology startup called Matter has revealed that its first electric motorcycle will be unveiled in November 2022.
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The announcement was made during the company's inaugural TechDay. The company also showcased its new brand identity and logo. The new logo represents fundamental principles, growing power, advancement, and a commitment to creating a future that is both environmentally and technologically responsible. The M in the logo speaks for the connection between the four arms, which are the shield, which always represents positive energy, immaculate design, and technology that mesmerizes.
If we make a guess based on the logo's appearance, we might assume that the upcoming Matter electric motorcycle will be a sports or naked motorcycle. The company hasn't provided any other information regarding its future electric motorcycle. Other information is expected to be made public in the upcoming months or during the debut in November.
Mohal Lalbhai, Founder and Group CEO, Matter "For electric vehicles to become mainstream, it is pivotal that we think new, decode the need progression, and leverage technology for product development. What makes me proud today is that our innovation culture has enabled key, core technologies in multiple domains of the electric vehicle. Our upcoming electric motorcycle is a product that is built on core technologies, developed in-house, that will usher in an era of new age mobility, connected experiences, and will shape the future for a sustainable and inventive India."
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