KEY HIGHLIGHTS
- This is the first time Norton does not have a retro motorcycle in the lineup.
- The bikemaker is expected to make its India debut in 2026.
- There are four motorcycles Norton has shown at the EICMA.
The British bikemaker Norton is finally back with a fresh lineup. There has been a lot of chatter around this bikemaker ever since TVS acquired it in 2020, and more so when it announced a grounds-up rebranding earlier this year.
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Also read: Norton Manx R Unveiled: Flagship Superbike Of Brand's New Era
Norton Motorcycles At EICMA 2025: Details
At the ongoing EICMA Motor Show, Norton has unveiled four new motorcycles; the Manx, Manx R, Atlas, and Atlas GT. The Manx R is the flagship, which we have already spoken about elsewhere on the website, and hence we shall focus on the remaining three motorcycles.
The Manx is the supernaked motorcycle based on the Manx R sportsbike, and some might argue about it drawing inspiration from an Italian competitor, but that's a discussion for another day. The Manx shares a lot with its fully-faired sibling, with the 1200cc V4 engine producing an identical 206bhp at 11,500rpm and 130Nm of torque at 9000rpm. As for the hardware, the Manx sits on semi-active forks from Marzocchi, along with a monoshock and a single-sided swingarm. The brakes come from Brembo, as it uses Hyperpure callipers; one of the few bikes to use them currently.
The Atlas is the middleweight ADV from Norton, and there are two versions; the standard Atlas, and the Atlas GT. The standard Atlas is a proper ADV, with a 19-inch front and a 17-inch rear wheel setup. Powering it is a 585cc, twin-cylinder engine, but the output figures remain unspecified. Built on a lightweight trellis frame, the bike uses adjustable USD forks and a monoshock. In terms of features, it packs a 8-inch TFT screen with connected tech, a quickshifter, a heated seat, heated grips, and rider aids such as cornering cruise control, traction control, wheelie control, and hill hold assist among other things.
The Atlas GT is the road-biased version, which you can tell by the smaller 17-inch front wheel setup. The front forks here also do not appear to be adjustable, unlike on the standard motorcycle. Not many of the specs have been listed, but the features list is almost identical to the standard motorcycle.
These motorcycles have been developed in collaboration with TVS, but at Norton's plant in Solihull. That said, at some point these motorcycles will also be produced in India. TVS is expected to bring in the Norton brand to India sometime next year.
Verdict
This year's EICMA has had a lot of Indian influence, with many manufacturers showcasing motorcycles that have been developed in a partnership. With Norton under its wings, TVS looks to attack the premium players.
