Indian Yamaha Motor Pvt Ltd announced the opening of its second Blue Square showroom in Chennai. This concept is made under the banner of its dealership, Sri Motors in Ashok Nagar, Chennai which is spread across an area of 2450 square feet.
The Blue Square concept showroom portrays Yamaha's racing DNA of excitement, style and sports. The company also plans to bring in 100 such showrooms but there is no official confirmation from the bikemaker as when they will be brought in action.
The idea behind Blue Square is simple as it directs the identity of racing DNA of Yamaha through a visual and exhibitory outline of showroom design on the exterior porticos of the outlet. Also, the Blue themes interior outlines the exciting display of the motorcycles and scooters from the manufacturer.
Also Read: Husqvarna Motorcycles Launched Vitpilen & Svartpilen 250 At ⚹1.80 Lakh
Yamaha also provides genuine accessories, apparels and genuine spare parts to promote the brand's excitement, sporty and stylish personality. A line of accessories and apparels are also the prime focus of the company for Blue Square.
Not just that, this new-age showroom also keeps all logs of the customers. One needs to scan the QR code and can attain product brochures of all its range. The purpose of maintaining customer information digitally is to provide one-to-one marketing and on-time communication with the customers.
Also Read: Bajaj Dominar 250 on-road price revealed
Additionally, a café to rewind and discuss business and promotion will be available. Alongside, Blue Streaks which supports in speedy redressal of customer queries and will conduct touring programs with the help of a riding advisor. ⬓Blue Square⬝ will further drive Yamaha⬢s India strategy to build its market for premium motorcycles and scooters in the future.
