Mahindra & Mahindra Ltd., a leading commercial vehicle maker that offers products and solutions from 3-wheelers to Heavy commercial vehicles, has announced a value proposition based on the newly launched Mahindra Supro Profit Truck range of CVs.
The company has stated that its customers have the opportunity to gain 25 to 36 per cent profits from operating the Supro Profit Truck range of CVs as the vehicle provides guaranteed higher fuel economy figures and payload capacity.
The CV maker has also brought onboard renowned actor and producer Ajay Devgn as the brand ambassador to increase the reach of this product via digital and traditional mediums of communication.
Veejay Nakra, CEO, Automotive Division, Mahindra & Mahindra Ltd., said, "Our mantra that drives our approach for this portfolio of business is Customer Prosperity. Accordingly, SUPROs proposition, to offer more profitability or take the Supro Profit truck back, is rooted in this philosophy and emerges out of its guaranteed higher mileage and superior load-carrying capability. And who better than Ajay Devgn to be the face of the brand and this disruptive promise, given the strong connection between the personalities of the accomplished actor and brand Mahindra."
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Commenting on the announcement, Amit Sagar, Business Head SCV at Automotive Division, Mahindra & Mahindra Ltd., said, "The DNA of our SCV range is to create products and solutions that fulfil the dream of our customers. The new Supro Profit Truck Mini will be Mahindras formidable offering in the <2T category and Supro Profit truck Maxi will take on the competition in the 2-3.5T category. With benefits like the best-in-class mileage, higher payload, more power and all-new transmission the new Supro Profit truck Range is aimed at consolidating our leadership position in the SCV 4W load segment."
What does the Mahindra Supro have on offer?
According to the manufacturer, the Supro range of trucks is affordable and has a greater payload capacity. They come in both diesel and CNG fuel options and provides best-in-class mileage figures. The truck also comes with air conditioning and mobile charging sockets for driver's comfort. As for the warranty, the vehicle gets 3 years/80,000km warranty based on whichever is earlier.
The Supro range is available with powerful and efficient DI Diesel engines 26 BHP & 47 BHP and also a CNG engine that churns out 26 BHP. The vehicle gets a four-speed transmission with one reverse gear. The cargo variants of the Mahindra Supro are available with deck lengths of 7.5 ft (Mini) and 8.2 ft (Maxi) as well as in Cabin-Body-Chassis (CBC) form.
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Apart from the "guarantee to deliver higher profit or take the truck back," Mahindra is also launching two powerful after-sales Service guarantees- Schedule Service Guarantee of 2 hours turnaround time or Rs.500 compensation per day and paid Service Guarantee of 5 hours turnaround time or Rs.750 compensation per day.
In addition to all this, the customers can also avail of up to 100% loan on the Mahindra Supro Profit Truck. As for the price, the Mahindra Supro Profit Truck Mini starts at Rs 5.4 lakh, while the Supro Profit Truck Maxi comes at Rs 6.22 lakh. (ex-showroom Mumbai)
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