Ola Electric Organises 'Unity Ride', Special Offers On Republic Day

• Ola Electric Introduces Special Republic Day offer on its electric scooter range.
• Upto Rs. 10,000 discount on S1 Pro and an extra Rs. 5000 off on Khaki Freedom Edition
• Offer valid from 26th to 29th January.

Ola Electric never falls short in its marketing activities and a similar scenario was observed on the occasion of Republic day i.e. 26th January 2023. The Indian electric two-wheeler manufacturer kicked off the 'Ola Unity Ride' which brought together all the existing customers of the Ola electric scooter range for a ride together across all Ola Experience Centres throughout the country. Along with this, the company also rolled out an array of special discount offers in order to further spice up the package for prospective buyers.

Ola Electric Republic Day Special Discount Offers: Details

The latest offer on Ola Electric two-wheelers includes an up to Rs. 10,000 discount on the S1 Pro. If you opt for the Khakhi Freedom Edition, then you will be eligible for an extra Rs. 5,000 off and the offer is only valid from 26th-29th January. In addition to this, if you decide to exchange your existing scooter for any of the new Ola scooters, you can get up to Rs. 10,000 exchange offer. Apart from all these aforementioned offers, the customers covered under the scheme will get free access to Ola's Hypercharging network along with zero down payment schemes, buy easy with EMI offer, 0% processing fee and reduced interest rates among others.

Talking about Ola Electric's latest ride, it was organised in more than 100 cities, covering an aggregate distance of over 1.5 lakh kilometres and a total of around 5000 customers participated in this ride.

Verdict: The brand's current range which includes Ola S1, S1 Pro and S1 Air has been doing consistently well in terms of sales figures. Organising these types of events helps in building a positive brand image among prospective buyers. However, the company should also focus on solving the core issues in its electric two-wheelers, which in turn will result in a better ownership experience for the existing customers.