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Benelli is a renowned Italian Motorcycle manufacturer well-known for making high-performance motorcycles at accessible prices. This Italian two-wheeler company was established in 1911 but Benelli entered India only in recent years. Benelli initially formed an alliance with Pune’s DSK Group and entered the Indian market in October 2014. The DSK-Benelli partnership gained some success in the domestic market because of their high-performance motorcycles at affordable prices but the companies parted their ways in 2018. Benelli re-entered the Indian market with Hyderabad’s Mahavir group in October 2019 and this time they came with an aggressive product strategy. Benelli India 2.0 has widened its reach and enjoyed a fair amount of success in the country in such a short span of time. The motorcycle brand now sells a lot of bikes ranging from affordable retro-cruisers to adventure motorcycles, scramblers, and even twin-cylinders and inline-four bikes.