KEY HIGHLIGHTS
- AARI keeps the prices of Moto Morini and Benelli's big capacity bikes
- Brand absorbs the higher GST tax slabs effect
- Prices are likely to change after the festive season
While most premium motorcycle manufacturers in India are revising prices upward following the implementation of GST 2.0, Adishwar Auto Ride India (AARI) has taken a different route. The company has confirmed that select Moto Morini models like the Seiemmezzo and Benelli 502C, and other big capacity models, will continue at their current price tags for the festive season, shielding customers from immediate cost increases. Read on to find out more details on the price capping by the brands, but before that, make sure to join the 91wheels WhatsApp Community, specifically curated for petrolheads like us to keep up with the latest news and automotive updates.
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Moto Morini & Benelli Hold Prices for Now
AARI has kept prices unchanged for the Moto Morini X-Cape and Seiemmezzo line-up, along with the Benelli 502C. This move comes as a relief to enthusiasts who were expecting steeper tags after the revised GST rates on motorcycles above 350cc. Current pricing is as follows (ex-showroom):
| Model | Price |
|---|---|
| Moto Morini X-Cape 650 | Rs 5.99 lakh |
| Moto Morini X-Cape 650 X | Rs 6.30 lakh |
| Moto Morini Seiemmezzo Scrambler | Rs 4.29 lakh |
| Moto Morini Seiemmezzo Retro Street | Rs 4.29 lakh |
Benelli 502C, & Other Models See Price Revisions
While the above motorcycles remain unaffected, AARI has revised prices for other Benelli offerings, including the Benelli 502C, Leoncino 500, and more. These new tags are already effective at dealerships nationwide:
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| Model | Price (ex-showroom) |
|---|---|
| Benelli Leoncino 500 | Rs 5.60 lakh |
| Benelli TRK 502 | Rs 6.62 lakh |
| Benelli TRK 502 X | Rs 7.14 lakh |
| Benelli 502C | Rs. 5.25 Lakh |
Beyond immediate sales, this can also be seen as a strategic play. Both Moto Morini and Benelli are still strengthening their foothold in India, and pricing stability helps position them as more value-driven alternatives to established European and Japanese rivals. Holding back on price hikes not only sustains momentum but also sends a strong 'rider-first' message to the community.
Verdict
In a market where rising costs often dampen enthusiasm, AARI's strategy offers welcome relief for buyers eyeing the Moto Morini X-Cape, Seiemmezzo, Benelli 502C, and their other big capacity models. That said, this price shield is likely temporary and for those considering one of these Italian middleweights, the festive season could be the ideal time to seal the deal before hikes eventually arrive.
