Hero Opens Its First Premium Outlet 'Hero Premia' In Calicut
KEY HIGHLIGHTS
- Hero Motocorp inaugurated its first premium outlet called Hero Premia
- Will retail Vida, Harley-Davidson and premium Hero two-wheelers
- Premia dealership also retails wide array display of Lifestyle, Merchandise and Accessories
Hero MotoCorp has opened its inaugural premium dealership, named 'Hero Premia,' in the lively city of Calicut, located in Kerala. Positioned within the automotive hub of Calicut, Hero Premia will serve as a crucial player in delivering an unmatched premium sales and service experience to its clientele. These outlets will offer a range of premium Hero MotoCorp two-wheelers, including the Vida V1, Harley-Davidson X440, and others.
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Hero Premia - Premium Retail Outlet
The recently inaugurated premium dealership from Hero MotoCorp will showcase a selection of the company's premium offerings, such as the recently introduced flagship motorcycle, the Karizma XMR. In addition to this, Hero Premia will exhibit Vida V1 electric scooters, addressing the increasing demand for eco-friendly urban commuting options. Visitors will also have the opportunity to explore the first jointly developed motorcycle by Hero MotoCorp, the Harley-Davidson X440.
The dealership is set to provide customers with a seamless experience that seamlessly integrates both online and offline elements, along with the introduction of interactive digital tools and modern configurators. The utilization of cloud technology and augmented reality will assist customers in assessing and selecting their preferred motorcycles and scooters.
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Hero Premia is committed to maintaining exceptionally high standards in Sales, Service, and Spare-parts across all processes. The dealership introduces a fresh visual identity featuring contemporary brand elements, with the front fa硤e sporting a premium dark design. Inside, the ambiance draws inspiration from natural elements like mountain trails, rock walls, and rafter ceilings, exuding a sense of grandeur. The dealership is equipped with dedicated product display areas, with one section focused on urban and street motorcycles, showcasing electric mobility and performance bikes, while the other half highlights lifestyle and exploration through roadsters and adventure motorcycles.
Verdict
The recently established Hero Premia dealership offers prospective Hero customers the convenience of exploring the full range of Hero products in a single location. This not only includes Hero Motocorp's offerings but also provides an opportunity for customers to experience Vida and Harley-Davidson products. Furthermore, through these new premium dealerships, the brand aims to establish a fresh and distinctive identity within the customer base and the market.
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