KEY HIGHLIGHTS
- Mercedes-Maybach GLS Celebration Edition launched at Rs 4.10 crore
- Local production in India makes it the only market outside the US to build the Maybach GLS
- The regular Maybach GLS price drops sharply from Rs 3.17 crore to Rs 2.75 crore,
Luxury SUV buyers in India now have more than one reason to look at the Maybach GLS. While Mercedes-Benz has just introduced a new, exclusive Celebration Edition of its flagship SUV, another development could matter even more to buyers, one that quietly makes the regular Maybach GLS significantly more accessible than before. So, what all this Celebration Edition bring to the table? Let's find out. However, before moving ahead, make sure to join the 91Wheels WhatsApp community to never miss out on any automotive updates.
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Mercedes Maybach GLS Celebration Edition
The newly launched Mercedes-Maybach GLS Celebration Edition is tailored for buyers who crave the rarest of luxury statements on wheels. With a price tag of around Rs 4.10 crore (ex-showroom) in India, this edition sits well above the standard GLS variants, offering bespoke touches both inside and out. The Celebration Edition brings a distinct visual identity and refined detailing that underscores its collector-worthy positioning, making it one of the most talked-about offerings in the ultra-luxury SUV segment.
While the core mechanical setup remains largely aligned with the standard Maybach GLS, known for its powerful petrol V8 heart and sumptuous ride quality, the Celebration Edition enhances the exclusivity factor through design elements and finish options that make it stand apart on roads and showrooms alike.
Local Production To Reshape Pricing
In a strategic shift, Mercedes-Benz India has begun producing the Maybach GLS locally. This marks a significant milestone for the brand, as India becomes the only market outside the US where this SUV will be assembled. Local manufacturing helps lower import costs and import-related taxes, which in turn allows the company to price the regular GLS variants more competitively compared with earlier fully imported units.
As a result, the ex-showroom price of the regular Maybach GLS has dropped from Rs 3.17 crore to Rs 2.75 crore, making it considerably more competitive than before in the ultra-luxury SUV segment. With the introduction of the Celebration Edition and the revised pricing for the standard model, Mercedes-Benz has strengthened the Maybach GLSs position in India.
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Verdict
The Mercedes-Maybach GLS story in India is no longer just about exclusivity; it's also about smart positioning. While the new Celebration Edition caters to buyers seeking the absolute pinnacle of luxury and uniqueness, local production has quietly transformed the regular Maybach GLS into a far more compelling proposition. With a significant price correction and India emerging as a key global manufacturing hub, the Maybach GLS now balances aspiration with improved accessibility, strengthening its appeal in the ultra-luxury SUV space.
