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Brand Overview :&nbsp;One of the latest carmakers in India, Kia is a renowned and well-recognised car brand from South Korea. Owned by another South Korean car brand Hyundai, Kia operates individually in the Indian car market by sharing platforms and powertrains with Hyundai, just like how it operates in other parts of the world. Kia debuted in India in 2019 and has been a steady performer as a brand solely focusing on SUVs, MPVs and halo electric offerings. 
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Key Milestones In India :&nbsp;The stone of the foundation of Kia India Private Limited was laid on 19th May 2017, when the Korean car maker announced setting up a new manufacturing facility in Anantapuram, Andhra Pradesh. At the 2018 Auto Expo, Kia made a grand debut in India by showcasing its SP2i concept car, which was announced as the base for its first car for the Indian car market. 
In 2019, Kia launched the Seltos, its first-ever offering for the Indian car market, which was based on the SP2i concept car. The launch of Seltos was followed by Carnival, a premium luxury MPV, in the same year, and Sonet, a smaller compact SUV in the sub-four-metre SUV category, in 2020. 
In 2021, Kia further expanded its value-oriented lineup with the Carens three-row MPV, which shares its platform with the Seltos SUV. Kia also brought its halo offering, the EV6 electric grand tourer, in 2022, which made it the first-ever CBU offering from Kia in India. 
In 2023, Kia updated its lineup by launching the heavily facelifted versions of Seltos and Sonet SUVs. And in 2024, Kia announced the launch of an all-new Carnival and EV9 flagship electric SUV, both of which are brought to India via the CBU route. 
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Product Range And Segments :&nbsp;Since its announcement for the Indian car market in 2017, Kia has affirmed its stand on offering only SUVs and MPVs for the Indian car market. Kia currently has a well-diversified lineup of utility vehicles &ndash; both locally manufactured and fully-imported. 
The models from Kia that are locally manufactured in India are the Sonet sub-four-metre SUV, Seltos compact SUV and Carens compact MPV. There are three CBU models that are sold through selected Kia dealerships &ndash; Carnival luxury MPV, EV6 electric grand tourer and EV9 flagship three-row electric SUV. 
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Unique Selling Propositions (USPs) :&nbsp;Kia debuted in the Indian car market when the sentiments and conceptions of people in car buying decisions were changing drastically. With its debut in the Seltos, which arrived with much fanfare by offering several new-age features and well-differentiated powertrain options, Kia spoilt the customers with choices and premium appeal, which were never seen before in the compact SUV segment. 
Kia followed the same approach for its two other mass-market models, Sonet and Carens, which gave middle-class family-oriented car buyers choices of having much more premium and fancier cars at affordable prices. By offering many premium and segment-first features and best-in-class powertrain options in mass-market cars, Kia raised the expectations of the general car-buying public from affordable cars and SUVs. 
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Technology And Innovation :&nbsp;When the Seltos was launched in 2019, Kia became the first-ever carmaker to offer the option of a turbocharged petrol engine in a premium compact SUV space. Kia also provided the options of turbocharged petrol engines in Sonet and Carens as well, thereby offering the customers versatile powertrain options. These mass-market offerings from Kia are also instrumental in making premium features like ventilated seats, wireless chargers, in-car connectivity features, telematics, head-up display, sunroof and powered driver&rsquo;s seat quite mainstream in affordable cars. 
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Sustainability And Future Goals :&nbsp;Globally, Kia is one of the pioneers of electric mobility in luxury segments, with the EV6 and EV9 from its global portfolio getting enough recognition among Indian audiences as well. By offering the EV6 and EV9 in India, Kia is positioning itself as a brand that is open to exploring new opportunities in the electric mobility segment. Kia, along with its parent brand Hyundai, is already developing a compact electric SUV and MPV on the same platform, which is rumoured to arrive in 2025. 
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Customer Perception And Competitors :&nbsp;The game-changing move of spoiling the Indian car audience with several premium modern features has worked for Kia in India, which has helped position Kia as a more premium and aspiration brand among its peers. The compact SUV offerings &ndash; Sonet and Seltos &ndash; are the best-equipped products when compared to their competitors from brands like Maruti Suzuki, Hyundai, Tata, Mahindra, Toyota, Honda, Volkswagen, Skoda, MG, Renault, Nissan and Citroen. The Carens is also considered a more premium offering when compared to compact MPVs from Maruti Suzuki, Toyota and Mahindra. 
Meanwhile, all of its CBU offerings &ndash; Carnival, EV6 and EV9 &ndash; are in a league of their own, with no direct rivals. However, the EV6 is considered an alternative to the compact electric luxury SUVs from Mercedes-Benz, BMW and Volvo. Meanwhile, the EV9 is also a similarly-priced alternative to full-size electric luxury SUVs from Mercedes-Benz, BMW and Audi. 
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Closing Thoughts :&nbsp;By focusing on offering premium, desirable and feature-rich SUVs and MPVs, Kia is one of those carmakers in India which has managed to understand the latest trends and customer requirements from modern vehicles. With a continued approach of offering advanced halo electric vehicles, Kia is also paving a smooth path for its more affordable electric vehicles in the future.

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<div>Kia Seltos, sharing its trajectory with the Creta, can be christened the most successful model from the brand that has a lot to accredit it to its range of premium features including ADAS, panoramic sunroof, 6 airbags, and much more. It comes with both a 1.5L petrol and diesel mill that offers options for both manual and automatic transmission. The Kia Sonet is a popular choice due to its refined engine performance where you can even opt for a turbo petrol unit for a more spirited driving experience.</div>

The Kia Seltos is equipped with twin 10.25-inch displays – one for the infotainment system and one for the digital instrument cluster. The infotainment system offers features like navigation, Bluetooth connectivity, and wireless Apple CarPlay and Android Auto. The digital instrument cluster is customizable, allowing you to view essential information such as your speed, fuel level, and driving range.

The 2023 Kia Seltos features a 10.25-inch Full Digital Cluster with Colour LCD MID, replacing the traditional analogue instrument cluster with a high-resolution digital display. It offers sharp graphics and customizable layouts to display the most relevant information. You can even split the display into multiple views to show various data simultaneously.

The Kia Seltos comes with a dual-zone fully automatic air conditioner, allowing both the driver and front passenger to set their preferred cabin temperatures. Sensors monitor each zone's temperature and adjust settings as needed, considering factors like sun position, outside temperature, and humidity.

The 2023 Kia Seltos features a 360-degree camera system that uses four wide-angle cameras to provide a complete view of the car and its surroundings. It displays a bird's-eye view on the infotainment system screen, making parking, tight-space navigation, and obstacle avoidance more convenient.

The BOSE Premium Sound System with 8 Speakers in the all-new 2023 Kia Seltos is a premium audio system designed to provide a rich and immersive listening experience. It features eight high-performance speakers strategically placed throughout the cabin to deliver clear and accurate sound.

These airbags work in conjunction with other safety features in the Seltos, such as seatbelts and crumple zones, to provide maximum protection in the event of a collision. The airbags are located in the front, sides, and roof of the car, deploying instantly in the event of a crash to help cushion the impact and reduce the risk of serious injury.

The 2023 Kia Seltos comes with a dual-pane panoramic sunroof, one of the largest in its class. This sunroof extends from the front windshield to the rear window and can be tilted or fully opened. It also features a power shade that can be closed to block out the sun or rain.

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