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Brand Overview :&nbsp;One of the largest carmakers in India, Tata Motors was already an established manufacturer of trucks, buses and commercial vehicles. With over 3,500 touchpoints, 250 dealerships and five manufacturing facilities across India, Tata Motors has the third largest sales and service network after Maruti Suzuki and Hyundai. The Indian carmaker has a prominent presence overseas as well, with assembly facilities in other Asian and African countries, with it having sales and service operations in European and Middle-East nations too. Tata Motors is a mass-market car and SUV brand which offers a wide range of compact cars and mid-size SUVs in the sub-Rs 40 lakh segment. It is also currently the country&rsquo;s largest maker of electric vehicles, a category which is considered the future of mobility around the world.

 
Key Milestones In India :&nbsp;While Tata Motors was an established name in the auto industry as a maker of heavy commercial vehicles, the homegrown brand entered the passenger vehicle category in 1991 with the Sierra, a three-door midsize SUV. A ladder-on-frame lifestyle SUV, the Tata Sierra was joined in 1992 by the Tata Estate station wagon, which was heavily inspired by the Mercedes-Benz W124 station wagon. Tata Motors was one of the first automakers in India to explore the potential of SUVs and MPVs in the country. In 1994, the Tata Sumo was launched, the brand&rsquo;s first-ever three-row MPV, and in 1998, the Tata Safari was introduced, the automaker&rsquo;s first three-row SUV.&nbsp;In 1999, Tata Motors launched its first-ever monocoque frame-based passenger car, the Indica hatchback, India&rsquo;s first-ever fully-indigenous passenger car. The Tata Indica became a hit due to its practicality and the option of a frugal diesel engine but suffered from quality niggles. Tata Motors was quick to address the initial concerns, and launched an updated version of the hatchback, the Indica V2, in 2000.&nbsp;In the first half of the 2010s, Tata Motors expanded its product lineup by launching multiple iterations of the Indica, including sedans like Indigo, Indigo XL (long wheelbase version of Indigo) and Indigo CS (sub-four-metre version of Indigo) and Indigo Marina station wagon. The lineup was also joined by new-generation cars like Indica Vista and Indigo Manza.&nbsp;Tata Motors also entered into a joint venture with Fiat for the distribution of Fiat cars like Punto and Linea through Tata&rsquo;s authorised outlets. This joint venture also allowed Tata Motors to have access to Fiat&rsquo;s diesel engine and transmission technologies.&nbsp;In 2008, Tata Motors grabbed headlines for a couple of reasons &ndash; the introduction of the Tata Nano, the then world&rsquo;s cheapest car and the acquisition of Jaguar-Land Rover for $2.3 billion. A slightly more premium version of the Nano, called Tata Nano Europa, was launched in a few global markets in 2010, whereas the exports of India-spec Tata Nano began in late 2009 in African countries. By this time, Tata Motors also expanded its footprint in Southeast Asian countries like Vietnam and the Philippines, while also launching the Tata Aria, the flagship three-row MPV.&nbsp;In 2014, Tata Motors updated its lineup by replacing the Indica Vista with the Tata Bolt, Indigo Manza with Tata Zest and Safari with the Safari Storme, followed by the launch of more new-generation products like Tiago, Tigor, Hexa, Nexon and Altroz in the duration between 2015 and 2020. It was during this time that Tata Motors also entered full-scale production of electric vehicles, becoming one of the first mainstream car brands in India to do so. 
 
Product Range And Segments :&nbsp;Tata Motors has one of the most versatile product lineups among all carmakers operating in India. The range starts with the Tiago hatchback and its sedan derivative, the Tigor, both of which are available in petrol and all-electric versions. Then there are compact SUVs like Punch and Nexon, along with the premium hatchback, the Tata Altroz. While the Nexon and Altroz are available in petrol and diesel versions, the Punch and Nexon are also available in electric versions. All these sub-four-metre cars from Tata Motors are also available with CNG variants. The lineup of mid-size SUVs from Tata Motors includes Curvv SUV-coupe, Harrier and Safari. While the Harrier and Safari are available only with a diesel engine, the Tata Curvv is offered with petrol, diesel and electric powertrains. 
&nbsp; 
Unique Selling Propositions (USPs) :&nbsp;Tata Motors made a masterstroke move by shifting its focus to making cars with strong build quality that are capable of withstanding big-impact crashes. The first big outcome of this move was the achievement of a commendable 5-star rating by Tata Nexon in crash tests conducted by Global NCAP, becoming the first made-in-India car to do so. Since then, Tata Motors has been rolling out safer cars &ndash; while Tiago and Tigor have secured 4-star ratings, the rest of the entire lineup has secured 5-star ratings in crash tests. Besides being high on safety and build quality, Tata cars and SUVs are also known for their spacious cabins, sturdy ride quality and well-tuned suspensions. In recent times, Tata Motors has also made its cars and SUVs available in several well-differentiated variants with thoughtfully integrated features in all of them. 
&nbsp; 
Technology And Innovation :&nbsp;The initial Tata Motors cars and SUVs had reliable but crude petrol and diesel engines, which were low on refinement. The joint venture with Fiat helped Tata to offer a more durable 1.3-litre diesel engine for its range of compact cars, including Indica Vista, Indigo Manza, Bolt and Zest. However, with the arrival of Bolt and Zest, Tata Motors also introduced its new range of indigenously developed powertrains, the Revotron petrol and Revotorq diesel. This range was further expanded in new-generation cars like Tiago, Tigor, Nexon, Altroz and Punch in different sizes and variations.&nbsp;The new family of turbo-petrol and diesel engines have also debuted in the Tata Curvv SUV-Coupe. Meanwhile, the flagship Harrier and Safari continue to outsource their engine from Fiat and automatic transmission from Hyundai. 
&nbsp; 
Sustainability And Future Goals :&nbsp;Being India&rsquo;s largest carmaker in the space of electric mobility, Tata Motors has pioneered electric vehicles in the mass market passenger car space. With its current crop of compact EVs and its expansion plans of introducing electric midsize SUVs, Tata Motors is eyeing strengthening its position as the largest EV maker in India.&nbsp;&nbsp; 
&nbsp; 
Customer Perception And Competitors :&nbsp;With the shift towards making safer cars for India, the customer perception towards Tata Motors has also changed drastically. With best-in-class safety ratings, spacious cabins and equipment list, the Tata cars and SUVs have become top picks among several customers, helping Tata Motors to be one of the top four carmakers in India.&nbsp;The entry-level Tiago hatchback has small cars from Maruti Suzuki in its crosshairs, whereas the Tigor compact sedan and Altroz premium hatchback competition from Maruti Suzuki, Hyundai and Honda. Meanwhile, the monocoque SUVs including Punch, Nexon and Curvv face the most significant competition from multiple brands like Maruti Suzuki, Hyundai, Mahindra, Honda, Toyota, MG, Kia, Renault, Citroen, Nissan, Volkswagen and Skoda. The flagship Harrier and Safari SUVs compete with similarly-priced SUVs from brands like Mahindra, Jeep and MG. 
&nbsp; 
Closing Thoughts :&nbsp;While Tata Motors had a rough start in making passenger vehicles, the homegrown carmaker has come a long way and is now a prominent maker of modern cars high on safety and technology. With a keen focus on electric mobility and a well-diversified lineup of electric vehicles, Tata Motors has a bright future and a head-start among all carmakers.

The Tata Harrier EV has finally debuted, redefining the electric SUV game in India. The electric version of the Harrier is based on the Acti.ev+ platform. Priced from Rs 21.49 lakh (ex-showroom), it marks Tata&rsquo;s first mass-market AWD EV in our country. It gets two battery pack options,&nbsp; a dual-motor setup and a120 kW fast charging. Moreover, it gets multiple segment-leading features which include a 14.5 inch Samsung QLED screen and DrivePay UPI system. The Harrier EV will lock horns with the likes of the Mahindra XEV 9e and the BYD Atto 3.

A unique key introduced with the Tata Harrier EV has 11 unique key features on offer. Owners can activate Summon mode - in which the car starts and moves in the forward direction on its own. This feature comes in really handy in tight parking situations.

Smart Card finally introduced in a Tata car with the Harrier EV. The scanner is located on the B-pillar and is quite visible. Just tap the Smart Card, and the Harrier is unlocked. A no-battery, backed and reliable tech that replaces the physical keys.

A great feature borrowed from the Land Rover Defender enters the Harrier EV. It offers an HD view of the rear, which also comes with a recording function. Moreover, at the front side, it also has a camera for the dashcam. So, it has 2-in-1 functionality.

Harrier EV features the biggest infotainment screen ever seen in a Tata car — a 14.52-inch unit by Harman and powered by Samsung Neo QLED. It is loaded with features and is super easy to use.

Tata takes the surround view monitor to another level with the Harrier EV. Here, you not only get a 360-degree view of the car but also a transparent view of what’s underneath it — providing an additional 200 degrees of visibility, which is extremely helpful in challenging off-road terrain s.

Cross any road with confidence and don’t worry about the Harrier EV’s big size, as the Blind View Monitor has you covered. Sometimes, the ORVMs can’t really show what’s in your blind spot and can lead to a mishap. In situations like this, the Blind View Monitor really helps.

The panoramic sunroof, the favourite feature of Indians, is there in the Harrier EV. It opens through voice activation and also gets ambient lighting around its surroundings.

Perks of an electric vehicle — the Tata Harrier EV offers multiple storage spaces, including a 67L frunk, which is big enough to store the 7.2 kW AC charger.

Two-zone climate control is a must-have convenience feature in such a big car, as it gives passengers the freedom to set the temperature as per their own requirements. Also, the AC performance of the Harrier has always remained consistent.

Being 4WD, Harrier EV possibilities have expanded and now it can reach anywhere with multiple terrain modes, and there are 6 to choose from. Normal, Rock Crawl, Mud Ruts, Snow & Grass, Sand and Custom.

Finding it difficult to park Harrier EV in tight spots. Just activate the Auto Park Assist and park in parallel, perpendicular, angular or anywhere autonomously. 

Like with every other Tata electric vehicle, the Harrier EV too gets V2V and V2L - utilising the full potential of the electric powertrain. This feature really comes in handy while camping or if another vehicle needs charging.

Increase the legroom space of the rear left seat with Bose Mode - electronically slide the front seat forward and recline it to fully experience the luxury.

For the Harrier EV, Tata has worked on its ADAS features to make them more responsive at slow speeds, as ADAS usually doesn’t function perfectly at low speeds and owners often had to turn it off.

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