KEY HIGHLIGHTS
- Audi introduces an in-car personalisation feature
- Available across the lineup, but only on models manufactured from 2024 onwards
- Theme based system that elevates experience
Audi India has unveiled 'My Auras', a new in-car personalisation platform that enhances ownership by blending technology, comfort, and emotional engagement. Integrated with the myAudi Connect ecosystem and compatible Audi models, it allows users to create a customised multi-sensory cabin experience with a single command. Let's learn more about it below, and in the meantime, do join our 91Wheels Whatsapp Channel to never miss out the latest automotive updates.
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Audi India
My Auras builds on Audi's 'Vorsprung durch Technik' philosophy and aims to transform everyday drives into personalised experiences by controlling multiple cabin functions at once. The system combines ambient lighting, climate control, aromatisation, seat ventilation, heating, massage functions, and music into a single interface, allowing drivers to activate mood-based themes with one command.
A key highlight is its integration with Apple Music, which automatically selects and synchronises playlists based on the chosen theme. The system also features intelligent airflow management and adaptive seat comfort controls that adjust temperature, ventilation, and massage settings to suit driver preferences.
Audi says the platform is designed to strengthen the emotional connection between driver and vehicle. My Auras offers festive and celebratory themes, including a birthday mode that activates personalised cabin settings. The app also includes services such as roadside assistance and vehicle service support, helping create a stress-free ownership experience.
This feature is available across several models, including the A4, Q3, Q3 Sportback, Q5, A6, Q7, Q8, RS Q8, and Q8 e-tron, and is supported on vehicles from model year 2024 onwards.
Verdict
My Auras adds a strong layer of personalisation and enhances the premium cabin experience, but it leans more toward lifestyle and comfort rather than delivering meaningful functional value, making it feel like a luxury add-on rather than a must-have feature.
