Maruti Suzuki E Vitara

Last Updated on 17th Feb'26: The Maruti eVitara has been finally launched at Rs. 10.99 lakh (Intro, BaaS). The eVitara represents a complete generational shift for the brand, introducing its new HEARTECT-e EV architecture, advanced driver-assist tech and a genuinely premium interior experience. It will be offered with two battery options and multiple ownership formats including outright purchase, subscription and BaaS battery leasing. The brand still hasn’t revealed full pricing yet, but an announcement is expected soon as the eVitara prepares to enter India’s fast-growing and highly competitive electric SUV segment.

Maruti Suzuki has drastically slashed its production targets for the e-Vitara EV by nearly 69 percent for the April-September 2025 period, reducing output from 26,500 to just 8,200 units. The move stems from a global shortage of rare earth elements - especially those needed for EV motors - due to China’s tightening export controls. Despite this setback, Maruti remains committed to meeting its annual goal of 67,000 units by March 2026 by ramping up production in the second half of the fiscal year, targeting 58,700 units. Maruti has also scaled down its long-term sales forecast and EV lineup, signalling strategic recalibrations amid ongoing supply challenges and mounting pressure in the electric mobility space.