KEY HIGHLIGHTS
- Ather Energy to unveil their new product on 30th August
- It will be positioned below the Rizta
- Built on a new 'EL' platform
Ather Energy, the Indian electric two-wheeler manufacturer, after the 450 Series and Rizta, is set to bring another scooter, which will become its new entry-level model. This information comes straight from Ather Energy's Instagram page, and it also reveals that this new product will be based on a new 'EL' platform and will be unveiled at #AtherCommunityDay25. Read the full story to know more; in the meantime, join the 91Wheels Whatsapp Channel to never miss out on automotive updates.
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Ather Energy
This latest post on Ather Energy page is a big announcement by the brand, as it reveal several interesting details. First of all, this new e-scooter will be build on a 'EL' platform. So, from the core it is a new product, and the company also has an concept vehicle ready, which they will showcase at #AtherCommunityDay25, happening on 30th August in Bengaluru, Karnataka, from 11 AM.
Things making it a tempting event is that - this upcoming e-scooter by Ather is going to be their most affordable offering. This is mentioned even in the social post where its written - "Building up on the decade-long learnings from the 450 and Rizta platform, this one is extremely versatile, lower cost and highly scalable". Interestingly, Ather addresses that this scooter won't repeat the short-comings of Rizta and 450 Series.
This scooter will directly rival the Vida VX2, Ola S1 X, Honda QC1, and other affordable Indian electric two-wheeler brands. Expected features include a removable battery, an estimated range of around 120 km, a digital display, and full LED lighting.
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Verdict
Ather Energy, the EV manufacturer known for producing some of the best electric two-wheelers on sale, is stepping into the more affordable EV segment - where the bulk of sales take place. This is a great move, though slightly late, as several players are already established in this space. However, Ather is a special brand with the potential to disrupt this market and create the same buzz it did with the 450 and Rizta.
