KEY HIGHLIGHTS
- Sales milestone achieved by the family scooter of Ather
- Available in 4 different settings
- Launched in April 2024
Ather Rizta, the family scooter launched in April 2024, has recently achieved the 2-lakh sales milestone, accounting for 70% of Ather's total sales and making it a super-hit product. Designed for the mass audience, it has transformed Ather's trajectory in India since its launch. Available in a total of four variants, it is priced from Rs 1.14 lakh to Rs 1.56 lakh (ex-showroom). Let's learn more about it below, and in the meantime, do join our 91Wheels Whatsapp Channel to never miss automotive updates.
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Ather Rizta
Ather Energy has announced that its family scooter, the Rizta, has crossed the 2 lakh sales mark, just six months after hitting its first 1 lakh units in May 2025-reflecting surging demand across India. Since its launch in April 2024, the Rizta has expanded Ather's reach beyond southern markets, supported by additions like the Terracotta Red colour and the 3.7 kWh S variant. The model now contributes over 70 percent of Ather's total sales.
Rizta's strong traction has helped this brand nearly double its market share in key Middle India states, including Madhya Pradesh, Chhattisgarh, Punjab, and Uttar Pradesh. The scooter has also fueled broader retail momentum, with the company surpassing 5 lakh EV sales nationally and growing its network to 524 Experience Centres as of September 30, 2025.
Speaking on the milestone, Ravneet Singh Phokela, CBO, Ather Energy, said "Rizta has been on a roll from the very beginning, expanding our addressable market and enabling us to expand distribution aggressively, especially in Middle and North India. Going forward, our focus remains on strengthening product accessibility through deeper distribution, and building on this strong base."
Variants
Rizta S and Rizta Z, both with an IDC range of 123 km and 159 km, each. It has a large and comfortable seat and offers a storage space of 56L, including a 34L under seat capacity and an optional 22L frunk accessory. It also has a floorboard that provides the rider with ample leg space. Additionally, it has several safety features like Skid Control, as well as features that were previously available on Ather's 450 series of scooters such as Fall Safe, Emergency Stop Signal (ESS), theft & tow alerts, and ping my scooter (available with AtherStack Pro). Moreover, at Ather Community Day 2025, Ather announced a major upgrade for the Rizta Z with touchscreen functionality. Earlier this year, this scooter also debuted in international markets - Nepal and Sri Lanka.
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Verdict
Rapid rise to 2 lakh sales clearly positions it as the brand's breakthrough product, one that has unlocked mass-market acceptance and accelerated Ather's expansion across India. Its strong demand, wider variant mix, and impact on market share growth indicate that Rizta is not just a successful scooter, but a strategic turning point that has reshaped the company's trajectory in the EV two-wheeler segment.
