
KEY HIGHLIGHTS
- Lucrative EMIs with 1% ex-showroom price
- Curated experiences for customers across dealerships PAN India
- Company to host on-ground customer event named, 'Dream Days Festival'
Mercedes-Benz India today has launched the much-awaited festival campaign called 'Dream Days,' which starts on the 2nd of September and goes till the 31st of October. Under this campaign, the company has brought several lucrative and attractive finance options that can truly make someone's dream come true of owning this three-pointed star brand vehicle. Let's understand what it is all about, and in the meantime, make sure to join the 91Wheels Whatsapp Channel to never miss out on the latest automotive updates.
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Mercedes-Benz India
Mercedes-Benz India, arguably the most desirable luxury brand which every years sells the most cars when its comes to the segment of premium cars, and by every passing year, their graph is going higher. Now, as the festive season is approaching, they have rolled out an campaign which provides the most no. of finance option, that if you ever had a dream of buying a Mercedes-Benz, now it seems, like the time has arrived.
So, the first option is EMIs starting at 1% of the ex-showroom price of the model, with an attractive ROI and a low down payment. For people buying this brand's car for the first time, the Dream Days campaign will offer 'Welcome Benefits' on the trade-in of their current car.

Flexible Payment Plan
A special type of payment option plan, Mercedes has come up with, and its called - Seasonal Payment Plan. Here, the customers can pay smaller EMIs regularly and make a larger one-time payment at a conveninet time, for example - when they recieve bonus or dividends. By this way, customers won't have to rush or be stressful about making payments regularly, and can buy their dream Mercedes right away.
Key To Key Program
This is a unique plan where the company gives you the option to own two Mercedes-Benz cars within a span of four years. For select models like the S-Class, customers can buy their dream car now and upgrade to a new variant in 24 to 36 months with zero down payment. This way, customers can always drive the latest model without paying any extra amount.
Nationwide Customer Service Clinics
As the name suggests, this is a general check drive, where engineers will go to different parts of the country to visit the customers, check their cars, and solve any prevalent issue to make sure the cars run smoothly.
Dream Day Festival

Mercedes-Benz is launching its first-of-its-kind on-ground event, the Dream Days Festival, starting in October 2025. Spanning six key cities - Chandigarh, Ahmedabad, Pune, Bengaluru, Chennai, and Kochi - this two-day festival will showcase the entire Mercedes-Benz lineup, including sedans, SUVs, BEVs, AMGs, and the iconic G-Class. With over 300 participants expected each day, attendees will get to test drive the cars, experience German engineering firsthand, and even get an exclusive look at the electric G-Class and AMG-powered sedans.
Also Read: Hyundai Creta King Lineup Launched, Prices Start From Rs 17.88 Lakh!
Verdict
This is a 360-degree festive campaign aimed at creating a luxurious experience for future customers, backed by outstanding financial options. Looking at these schemes, it seems that even with a budget of Rs 30 -35 lakh, one could own a Mercedes-Benz. So, if you've ever dreamed of buying a Merc, now is the perfect time - just remember, this program ends on 31st October.