KEY HIGHLIGHTS
- Royal Enfield announces price revision post-GST.
- 350cc motorcycles now more affordable, accessible.
- Price cuts effective from September 22, 2025.
- Benefits extend to services, apparel, accessories.
- Strengthens leadership in mid-sized motorcycle segment.
Royal Enfield, the iconic motorcycle brand known for its strong legacy in the mid-sized motorcycle segment, has announced a significant price revision following the recent GST reforms introduced by the Government of India. The brand is passing the entire benefit of the reduced GST rates directly to customers, not only on its motorcycle lineup but also across its service, apparel and accessories portfolio.
This strategic move makes the much-loved 350cc range of Royal Enfield motorcycles even more affordable and accessible to a wider audience of riding enthusiasts across India. The revised pricing will come into effect starting September 22, 2025, providing an excellent opportunity for first-time buyers and loyal enthusiasts alike to experience the Royal Enfield culture at a more competitive price point. Check out more details below and make sure you join our 91Wheels WhatsApp Community to stay versed on the latest automotive news.
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350cc Motorcycles Now More Accessible
Royal Enfield's 350cc motorcycles have long been at the heart of India's mid-size two-wheeler market, striking the right balance between performance, design and reliability. By aligning the pricing with the new GST framework, the brand reinforces its commitment to promoting the spirit of motorcycling. These models, powered by Royal Enfield's advanced platform, continue to offer a mix of heritage styling with modern engineering, making them a popular choice for riders seeking a sense of adventure and individuality.
B Govindarajan, Managing Director of Eicher Motors and CEO of Royal Enfield, expressed optimism about the development: "This GST reform is a game-changer for both riders and the industry. It makes our 350cc segment more accessible, especially to those entering the world of motorcycling for the first time. Our goal has always been to offer a pure motorcycling experience, and this price revision takes us a step closer to that vision."
Royal Enfield: A Brand That Defines Exploration and Individuality
Royal Enfield is not just about making motorcycles: it has cultivated a culture of exploration, authenticity, and self-expression. Over the years, the brand has nurtured a global community of riders through events like the legendary Motoverse and Himalayan Odyssey, inspiring many to embrace adventure and freedom.
The 350cc models - such as the Meteor 350, Hunter 350, and Classic 350 are known for their simplicity, reliability and ease of riding, making them ideal for both urban commutes and long road trips. With the revised prices, more riders can now experience this blend of classic design and modern engineering.
RE's Global Success
Operating through more than 2,000 outlets in India and nearly 850 internationally, Royal Enfield continues to expand its presence in key global markets. The brand's state-of-the-art production facilities and technical centers in India and the UK underscore its commitment to innovation and quality.
By reducing prices in the 350cc segment, Royal Enfield is set to further strengthen its leadership in the mid-sized motorcycle category while contributing to the growth of the two-wheeler industry in India.
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Verdict
The decision to pass the full benefit of the GST rate reduction to customers highlights Royal Enfield's customer-centric approach and long-term vision to democratize motorcycling. With this price revision, the brand not only enhances accessibility but also reaffirms its mission of delivering an authentic, reliable and inspiring riding experience to millions across the globe.
