CEAT Launches New CrossDrive All-Terrain SUV Tyre Range

• CEAT CrossDrive all-terrain tyres for SUVs in India has been launched
• Specifically designed for usage across all 4X2 and 4X4 type of SUVs
• CrossDrive is available in various sizes across all leading tyre shops

One of India's leading tyre producers CEAT has introduced a new range of CrossDrive all-terrain SUV tyres in India. The tyre is available in several sizes and would fit almost all SUVs sold in India. The company currently offers the CZAR AT tyre for SUVs, and the addition of the CrossDrive line will allow it to provide customers more choices. Discovering the new you is the core promise of CEAT CrossDrive for SUV consumers

CEAT CrossDrive AT Tyre

In order to enable the tyre adapt to all-terrain applications, CrossDrive features CEAT's cutting-edge 3D sipe technology and a sturdy shoulder design. The tyre's revolutionary carbon black tread compounds, which have undergone thorough testing on the cutting-edge auto testing track "NATRAX" in Indore and light off-roading close to Indore, provide superior grip as well as enhanced fuel efficiency.

CrossDrive tyres are exclusively made for use on all 4X2 and 4X4 SUV models. The tyre is available on all lead tyre stores, including CEAT's exclusive stores, CEAT Shoppe and Tyre Stop. The tyre is available in various sizes. For their specialised all-terrain vehicles like the Thar, OEMs like Mahindra and CEAT have already begun collaborating to offer CrossDrive. CEAT is also planning to launch the CrossDrive tyre range in the global market.

Mr. Arnab Banerjee, Chief Operating Officer of CEAT Tyres Ltd., commented on the launch and said, CrossDrive is one of our premium offerings in the all-terrain tyre segment for SUVs. The introduction of new technology and designs for CrossDrive tyres will help our consumers to conquer challenging and diverse terrains with safety, while also improving the fuel efficiency of the vehicle. We have extensively tested CrossDrive for off-roading capabilities and city use and it provides an experience which is the best of both worlds. The launch of CrossDrive is yet another step in our efforts to make mobility safer and smarter every day by enabling enthusiastic SUV owners in India to confidently cross all terrains.