KEY HIGHLIGHTS
- Lexus world premieres its concept model lineup at the first-ever JAPAN MOBILITY SHOW 2023
- Lexus booth theme will be "Pushing the Boundaries of the Electrified Experience"
Lexus is set to participate in the inaugural JAPAN MOBILITY SHOW 2023, taking place from October 26 to November 5, with the theme "Explore a future that's eagerly anticipated!" During the Mobility Show, the brand will present its electric vehicle (EV) concept. Read details below.
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Lexus To Introduce EV Models Soon
The brand has also announced that its booth at Lexus will be themed as "Advancing the Frontiers of the Electrified Journey." It will introduce its upcoming lineup of next-generation battery electric vehicle concept models, with a goal to transition into a fully battery electric vehicle brand by 2035. The booth prominently incorporates traditional Japanese aesthetics and eco-friendly, sustainable bamboo materials, reflecting the brand's dedication to advancing a carbon-neutral society.
Alongside the concept models, there will be VR driving simulators called "Lexus Electrified VR Experience," offering visitors the chance to immerse themselves in a futuristic driving environment where electrification and AI technologies tailor the driving experience to individual customer preferences and connect with society. Guests will have the unique opportunity to fully participate in this VR-exclusive setting, where they can discover the personalized driving experience and enriched lifestyle that Lexus is dedicated to providing.
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Verdict
At present, Lexus provides hybrid sedans and SUVs worldwide. It appears that the brand is poised to join the electric vehicle (EV) competition in the near future.
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