The brand name "LML" isn't new to the Indian two-wheeler industry. Back in the 80s and 90s, LML scooters were a big hit and regularly gave tough competition to the Bajaj offerings. Fast forward to 2022 and the company will now be known as LML Electric. Their Indian innings will kick start via manufacturing operations at what used to be Harley Davidson's factory near Gurgaon.
LML Electric will not only eye the Indian market, but will also be looking at exports to various global countries. The company today announced a strategic partnership with Saera Electric Auto, one of the largest auto two-wheeler producers formerly manufacturing for global major Harley Davidson. LML Electric aims to be a 100% "Make in India" company by end of 2025. The company, as of now, is tight-lipped on the kind of products it will roll out.
Commenting on the partnership, Dr. Yogesh Bhatia, CEO of LML, says, "We are very pleased to announce this important collaboration with one of the most reputed manufacturing names in the two-wheeler and auto segment. Saera was our first choice because the company holds unparalleled expertise and reputation with some of the world's premier auto brands. At LML, we hold a strong vision with this alliance as we aspire to create a brand that is 100% localized and has an impeccable quality assurance that is world-class. We foresee an immediate need for automakers to reduce their dependence on imports and build an infrastructure that is designed and capable to address the rapidly growing demand in India and the world over. We are confident that this partnership will be a stepping stone in our vision to redefine and reimagine the future of EV manufacturing in India to bring the country at par with global manufacturing standards.", he further added.
Established in 1972, the company claims they want to be a brand that will produce 'Empowered Vehicles' rather than merely Electric Vehicles. We wish them all the best and success ahead! Do share your views on the company with us on our 91Wheels Telegram and 91Wheels Whatsapp groups. Also, you can subscribe to our Youtube channel for video content on the latest from the world of cars and motorcycles.
