KEY HIGHLIGHTS
- The Norton brand has been under TVS ownership since 2020.
- Norton reportedly has plans to launch six new bikes by 2027.
- The brand currently produces three bikes out of its Solihull factory.
There has been a lot of chatter around Norton's long-awaited re-entry into the Indian market, more so especially after TVS purchased the British bikemaker back in 2020. TVS has now confirmed that it will officially launch the famed Norton brand by the end of this year.
Before we head into any more details, make sure to join the 91wheels WhatsApp Community to keep up with the latest news and automotive updates.
Also read: 2025 Honda CBR650R E-Clutch Likely To Be Launched Soon!
TVS To Launch Norton In India; Details
The Norton brand has been around for longer than most of us have been alive. There are a few examples of certain Norton bikes in the country from the 60s and 70s. Reports suggest that TVS and Norton will launch six new bikes by 2027. TVS is also said to be developing new 300-400cc motorcycles that will specifically be made for India and other emerging markets.
More importantly, the new India-UK free trade agreement will also help in bringing down taxes, which will help both brands, since the Commando 961, the V4CR, and the V4SV will be brought in as CBUs. Given this development, it remains to be seen how the pricing of these bikes will be affected once launched.
Also read: BMW F 450 GS Spotted - Testing Underway - Launch Soon?
We can expect the first few set of teasers to be shown sometime around the festive season, with an unveil to follow shortly afterwards, and a launch sometime next year. The British brand will compete against the likes of Royal Enfield, Harley-Davidson, and Triumph.
Verdict
With Norton finally entering India, the retro motorcycle rivalry should get a lot more interesting. What is even more interesting is that Triumph, Royal Enfield, and Norton; all British motorcycle brands now fall under Indian ownership.
