TVS Confirms Norton Entry In India By End-2025!

There has been a lot of chatter around Norton's long-awaited re-entry into the Indian market, more so especially after TVS purchased the British bikemaker back in 2020. TVS has now confirmed that it will officially launch the famed Norton brand by the end of this year.

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TVS To Launch Norton In India; Details

The Norton brand has been around for longer than most of us have been alive. There are a few examples of certain Norton bikes in the country from the 60s and 70s. Reports suggest that TVS and Norton will launch six new bikes by 2027. TVS is also said to be developing new 300-400cc motorcycles that will specifically be made for India and other emerging markets.

More importantly, the new India-UK free trade agreement will also help in bringing down taxes, which will help both brands, since the Commando 961, the V4CR, and the V4SV will be brought in as CBUs. Given this development, it remains to be seen how the pricing of these bikes will be affected once launched.

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We can expect the first few set of teasers to be shown sometime around the festive season, with an unveil to follow shortly afterwards, and a launch sometime next year. The British brand will compete against the likes of Royal Enfield, Harley-Davidson, and Triumph.