With increasing competition from all the manufacturers, no company is leaving any chance to introduce lucrative schemes and offers for the buyers of their vehicles. In a similar move, Mahindra too recently launched Mahindra Uday. Mahindra Uday is an initiative which provides a delightful ownership experience to the buyers of its small commercial vehicles. With this being said, if you are still wondering what Mahindra Uday is, read on to find your answer.
Mahindra Uday is an initiative which aims to help the small commercial vehicle owners fulfil their desire to progress in life by maximizing their earnings and providing other benefits to aid personal growth and well-being.
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The benefits which are currently being offered to the customers include:
- Referral Benefits- Exclusive benefits will be given to those who refer a friend or relative to buy a Mahindra Small Commercial vehicle. Free service coupons of up to Rs 5329 will be given to the buyers under this scheme.
- Free Personal Accident Insurance Policy- The brand is providing free Personal Accident Insurance Policy in partnership with The Oriental Insurance Company Limited. Under this scheme, the owners will be given a free cover of Rs 10 lakh which is extended to the vehicle owner/vehicle driver. In addition to this, personal accident insurance will be an addition to vehicle insurance.
- Service Benefits- Uday enrolled members will have access to With You Hamesha vehicle service and Health check-up camps from time to time.
- Uday Vidyarthi- The Uday Vidyarthi initiative provides a scholarship for the children of Uday enrolled members appearing in exams of 10th/12th/ Final year of a 3-year graduation course. Students who have scored at least 60% marks are eligible for this scheme. Uday Vidyarthi Scholarship offers Rs 5000 for boys while the girls are entitled to a scholarship of Rs 10000.
In my opinion, the Mahindra Uday initiative is definitely something which will help the owners of the small commercial vehicle from Mahindra. In addition to this, these small moves will help Mahindra to attract a number of new buyers.
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