KEY HIGHLIGHTS
- Ather Energy is planning to launch a new family-oriented urban scooter
- The scooter is likely to be named 'Diesel'
- Launch expected in mid-2024
Ather Energy seems to be developing a new urban scooter specifically crafted for family-oriented buyers. According to a media report, the brand is gearing up to release a family-oriented electric scooter named 'Diesel,' aiming to target the increasing interest of families in the electric two-wheeler segment. The expected launch for this new electric scooter is in mid-2024. Further details about the upcoming scooter can be found below. Also, you join our Whatsapp Group Community of petrolheads to find out more exciting stuff about the Auto world.
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Ather Diesel E-Scooter
The upcoming Ather Electric scooter will prioritize comfort, spaciousness, and affordability. CEO & Co-founder of the brand, Tarun Mehta, suggested that the upcoming electric scooter will provide increased space and comfort, presenting itself as a family-oriented offering with enhanced ergonomics. This marks the brand's initial launch into this category.
Ather Energy's supplier, UNO-Minda, has suggested that they are actively engaged in producing components for an upcoming Ather electric scooter. Although the brand has not disclosed the exact launch schedule, this scooter will mark the brand's initial venture aimed at attracting family-oriented buyers. Till now, the brand has concentrated on developing performance-oriented scooters. The upcoming electric scooter will prioritize practicality, providing ample space and comfort for riders.
With the rising demand for electric two-wheelers in the country, an expanding number of manufacturers are venturing into the family-oriented scooter segment. The upcoming Ather scooter will enter the competitive arena, competing against existing scooters like TVS iQUBE, Bajaj Chetak, Ampere Primus, Ola S1X, and others.
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Verdict
Presently, Ather Energy provides the Ather 450 series tailored for performance-oriented consumers. However, the brand is now indicating a shift in focus toward developing a product lineup geared for families. In entering this market segment, the brand will be in competition with established models. To enhance competitiveness, Ather Energy will need to ensure a compelling combination of competitive pricing and a feature-rich offering.
