KEY HIGHLIGHTS
- Audi India introduces Assured Buyback Program
- Comes at a time when other luxury auto brands are offering similar kind of plans
- Guaranteed 60% return after 3 years and adjusts further on
Audi India is making luxury car ownership more reassuring with the launch of its Assured Buyback Program, a move aimed at boosting festive season demand while giving customers peace of mind about their car's future value. The scheme is available across six models, namely A4, Q3, Q3 Sportback, A6, Q5, and Q7, and is being rolled out through Audi's dealer network nationwide. Read on to find out the details of this plan here, but before that, make sure to join the 91wheels WhatsApp Community, specifically curated for petrolheads like us to keep up with the latest news and automotive updates.
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Key Details of the Audi India Buyback Program
Under this new plan, Audi is offering a guaranteed resale value of up to 60% of the car's ex-showroom price after 3 years or 45,000 km, and 50% after 4 years or 60,000 km. For added flexibility, the program also comes with a balloon financing option, enabling buyers to keep EMIs low and settle the balance at the end of the tenure, subject to the financier's approval. Audi says this initiative addresses one of the biggest hesitations among luxury car buyers in India, depreciation anxiety. By fixing a transparent exit price in advance, the program makes stepping into the premium segment easier, especially for first-time luxury car buyers.
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Speaking about the new offering, Balbir Singh Dhillon, Head of Audi India, said: "The joy of owning an Audi is also about peace of mind when it comes to value. With the Assured Buyback Program introduced by our dealer partners, customers get a transparent exit price along with simplified financing and insurance cover that bridges any value gap at the end of tenure. We believe this program will further enhance accessibility to luxury mobility during the festive season."
Audi India Assured Buyback Scheme: How It Stacks Up Against Rivals
Audi's move comes at a time when rivals are already offering innovative finance and ownership models. Mercedes-Benz has its Star Agility+ program, which combines guaranteed buyback with multiple upgrade options, while BMW runs its 3600 finance plan, giving customers flexible end-of-tenure choices. Volvo, on the other hand, has positioned itself differently, relying more on subscription-based ownership models and focusing heavily on its all-electric range.
Compared to these, Audi's program is a direct answer to customer concerns about long-term value and ownership costs, making it a timely addition as festive car sales gather momentum.
Verdict
With the Assured Buyback Program, Audi India is adding an extra layer of confidence for luxury buyers. By guaranteeing future value and offering low-EMI finance structures, the brand has made owning an Audi more accessible and less intimidating, especially for newcomers to the segment. As competition heats up among luxury automakers, Audis new program could play a crucial role in swaying festive season buyers its way.
