Effects of Car Brand on the Sales in Used Car Market - Details

In the last decade, we have seen a number of new manufacturers and new cars being launched from them here in the Indian market. The advent of the newer and newer offerings month after month has increased the fierce competition in the market, and thereby offering a variety of options to the customers depending on the purpose and features attracting them. Now, if we talk about the used car market, the sales of a car in the used car market depend a lot on the brand to which it belongs. Cars from well-established brands fetch higher resale values, due to their better reach in smaller towns and rural areas. So, today in this article, we will be sharing with you what are the effects of car brand on the sales in the Used Car Market.

Now, as we have already mentioned before, with the advent of the new car offerings, the fierce competition in the car market has also increased and thereby offering a variety of options to the customers. In such an attempt, there are many cars as well as their respective manufacturers who succeed in fulfilling the expectations of the customers, while some of them do turn out to be low sellers, sometimes despite being a potent product in a whole. In such cases, it is the brand associated with the car which plays a major role.

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Apart from the new car market, the used car market also depends a lot on the brand of the car being sold. In the Indian market, different brands have faced different fates. The older brands such as Maruti Suzuki, Hyundai, Mahindra and Toyota have created a good stature for themselves, owing to their better reach in all the corners of the country with their sales and service touchpoints and competitive maintenance costs. This does create a kind of trust and peace of mind among the buyers, especially those of the used car market, owing to the fact that maintaining the cars of these brands will be an easy affair, due to which they usually fetch good resale values.

However, there are some car manufacturers which do lack behind the aforementioned brands in terms of sales and service touchpoints, such as Volkswagen, Skoda, Renault and Nissan, the cars of which are relatively more difficult to maintain, due to unavailability and higher cost of spare parts at times. This does take a toll on their resale value, which deteriorates faster than that of the cars from established brands.

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However, there are some cars from the established brands also, which are not too popular in the used car market owing to their below-average sales in their life cycle, such as Maruti Suzuki Kizashi, Hyundai Getz, Mahindra Xylo and Toyota Yaris. Due to lower sales of such cars and scares the availability of their spare parts, they foresee a low demand in the used car market as well. So, now you know what are the effects of car brand on the sales in the Used Car Market. How is your experience with the used car market in India? Do feel free to share your thoughts and opinions with all of us in the comments section below. You can also join our 91Wheels Auto Enthusiast Telegram group (click via mobile to join) curated exclusively for the fans, enthusiasts and the owners. Further, subscribe to our YouTube channel for more such amazing motoring updates.