Hero MotoCorp Announces Vida, A New Sub-Brand For Electric Vehicles

Hero MotoCorp has introduced a new sub-brand dedicated to electric two-wheelers only dubbed Vida Powered by Hero. The sub-brand will only focus on the research and manufacture of electric two-wheelers, with the first product set to debut in July 2022, to coincide with the iconic Chairman Emeritus of Hero MotoCorp, Dr. Brijmohan Lall's birthday.

The new Vida brand two-wheelers will be manufactured in Hero MotoCorp's "Green" manufacturing facility in Chittoor, India. Customer deliveries will commence later in 2022. Dr. Pawan Munjal, Chairman & CEO of Hero MotoCorp, presented the new brand as a core pillar of the future-ready strategy to drive the global mobility transition.

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Dr. Pawan Munjal also announced the creation of a $100 million Global Sustainability Fund. The fund will strive to form global alliances, led by BML Munjal University (BMU) and Hero MotoCorp, with the goal of nurturing more than 10,000 entrepreneurs working on ESG solutions that have a good influence on the environment.

Unveiling the new brand logo and the sunrise visual identity of Vida, Powered by Hero Dr. Pawan Munjal said, Vida means life, and the brands sole purpose is to create a positive impact on the world and move us all forward in meaningful ways. We believe the name is perfect for what we are building for our children and the next generation. This is truly the dawn of something special. In only 17 weeks from today, we will unveil our Vida platform, products, and services to make the world a better place.

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