KEY HIGHLIGHTS
- Hero VIDA announced EV ownership services
- Offers extended warranty, BaaS service, assured buyback,& more
- Services will be available through VIDA's dealerships and digital platforms
Owning an EV is no longer just about buying a scooter; it's about the complete ecosystem that supports it. Hero VIDA, the electric mobility arm of Hero MotoCorp, has introduced a new set of ownership plans designed to make the shift to electric scooters more practical, reliable, and worry-free. Covering everything from warranties and resale assurance to charging access and roadside support, the brand is addressing key concerns that often hold buyers back from choosing electric. Let's jump into more details but before that, make sure to join the 91wheels WhatsApp Community of avid petrolheads to never miss out on any latest news and automotive updates.
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Hero VIDA: Extended Warranty
Battery health and long-term durability remain top of mind for EV buyers. To tackle this, Hero VIDA now offers extended warranty coverage for up to 5 years or 75,000 km across 11+ critical components. In addition, customers get an extended battery warranty of 5 years or 60,000 km, which directly addresses fears of early battery degradation, typically the most expensive part of an EV.
Resale Value Secured
Depreciation is another sticking point in EV adoption. VIDA's new Assured Buyback plan allows customers to return their scooter after three years for up to 67.5% of its original ex-showroom value. This not only protects resale confidence but also encourages easier upgrades to future models.
Connectivity & Charging Subscription
Through its VIDA Edge subscription, the company is bundling unlimited fast charging access with more than 40 digital features. Riders can monitor battery health, track rides, locate charging stations, and even receive OTA updates, ensuring their scooter evolves with time instead of becoming outdated.
Roadside Assistance for Anytime, Anywhere Support
Breakdowns and emergencies are part of journeys, and VIDA's new 24/7 roadside assistance aims to reduce the anxiety around them. The service covers flat tyres, mechanical faults, and discharged batteries, and even includes nationwide towing support.
Flexible Battery Options- BaaS Plans
To lower the barrier of entry, Hero VIDA is also introducing a Battery-as-a-Service (BaaS) subscription model. By allowing the scooter and battery to be financed separately, upfront costs drop significantly, making EV ownership accessible to a wider audience.
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Speaking on the Value-Added Services, Ms. Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, said "At VIDA, our mission is to democratize electric mobility, by making it truly accessible and affordable for every customer. With our value-added services such as extended battery warranty, assured buyback, and comprehensive roadside assistance, we are removing barriers and simplifying the transition to sustainable mobility. This festive season, we reaffirm our commitment to empowering customers with solutions that make EV ownership effortless and dependable."
Verdict
VIDA's ownership plans go beyond product features, but build a safety net for customers stepping into EVs for the first time. From warranty extensions and assured resale to roadside backup and flexible financing, the brand has clearly tried to anticipate every major ownership concern. While execution and real-world service delivery will decide how impactful these plans turn out, the intent is unmistakable: to make electric mobility not just aspirational, but truly practical for everyday riders.
