KEY HIGHLIGHTS
- Mahindra BE 6, XEV 9e referral program introduced
- Existing owners get free services and other freebies
- Extent of benefits depends on the number of referrals
Mahindra BE 6 and the Mahindra XEV 9e models have done wonders for the brand, with an overwhelming response right from their booking days. And why not? The duo performs well, offers a decent single charge range, and looks like nothing else on the market. Now, to keep the momentum going, the brand has announced a referral program where existing owners stand a chance to win 5 years of free service and maintenance, along with a range of freebies. Read on to find out the nitty-gritty of this scheme to know everything about it, but before that, make sure to join the 91wheels WhatsApp Community, specifically curated for petrolheads like us to keep up with the latest news and automotive updates.
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Mahindra XEV 9e, BE 6 Referral Program: How It Works
The referral scheme of the Mahindra BE 6 and the XEV 9e is designed to reward existing customers when their referrals successfully convert into purchases. Owners can earn benefits for up to three successful referrals, unlocking a tiered system of rewards that includes both free service and enrichment packages.
- First referral conversion: Free general service (parts + labour) for 3 years/30,000 km, plus 1 free interior & exterior enrichment package.
- Second referral conversion: Free service coverage extended to 4 years/40,000 km, plus 2 enrichment packages.
- Third referral conversion: Free service extended to 5 years/50,000 km, plus 3 enrichment packages.
Note: The scheme does not cover unscheduled repairs, running maintenance, or optional add-ons outside the standard coverage. Mahindra has also confirmed that this referral program will be available for a limited period only.
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Model Overview
The Mahindra BE 6 serves as the entry point to the brand's all-electric BE range. Available in five trims, prices span from Rs. 18.90 lakh to Rs. 26.90 lakh (ex-showroom, exclusive of a 7.2 kW charger). Customers can pick between two battery packs: a 59 kWh unit good for up to 535 km (IDC range) and a larger 79 kWh pack capable of 682 km on a single charge. Both versions drive the rear wheels, with the smaller pack producing 228 bhp and 380 Nm, while the bigger one pushes output to 282 bhp with the same torque figure.
Positioned higher up in Mahindra's EV lineup, the XUV 9e takes a more premium approach. It is offered in four variants, priced between Rs. 21.90 lakh and Rs. 30.50 lakh. Like the BE 6, it comes with the choice of 59 kWh and 79 kWh batteries, but its range is rated at 542 km and 656 km (ARAI), respectively. Performance numbers remain identical to the BE 6, with both battery options delivering the same power and torque outputs.
Verdict
With the BE 6 and XEV 9e already proving to be sales hits, Mahindra's referral program is a smart move to turn satisfied owners into brand ambassadors. The promise of up to five years of free service and enrichment perks adds solid value, especially in the premium EV segment where running costs are a key consideration. For Mahindra, it's not just about boosting sales, but about building a loyal EV community that fuels long-term growth, both in India and global markets.
