KEY HIGHLIGHTS
- Shotgun 650 Motoverse Edition sells out within 48 hours of its debut.
- Motoverse 2023 attracts nearly 15,000 attendees
- Domestic sales witness a 14% surge, while international exports experience a modest 2% growth
- WINGMAN is introduced with the Super Meteor 650
- YTD figures reveal a consistent 13% growth
In November 2023, Royal Enfield sold 80,251 motorcycles, marking a 13% growth compared to the previous financial year when 70,766 motorcycles were sold. This uptick suggests a positive trend in their sales. It's like Royal Enfield hit the gas pedal, selling more bikes than before, which is a good sign for the company.
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Royal Enfield - 13% Sales Growth In NoV'23 Amidst Product Launches And Global Unveils
| Category | November 2023 | November 2022 | Growth (November) | YTD 202324 | YTD 202223 | Growth (YTD) |
|---|---|---|---|---|---|---|
| Domestic | 75,137 | 65,760 | 14% | 5,72,982 | 4,82,997 | 19% |
| Exports | 5,114 | 5,006 | 2% | 48,690 | 64,973 | -25% |
| Total | 80,251 | 70,766 | 13% | 6,21,672 | 5,47,970 | 13% |
Speaking about the performance for the month of November 2023, B Govindarajan, CEO, Royal Enfield said, Weve had a spectacular month at Royal Enfield, right from the global unveil and launch of the most awaited motorcycle in the adventure touring segment - the all new Himalayan - to the showcase of the Electric Himalayan Testbed at EICMA, to the unveil of our very special production, the Shotgun 650 Motoverse Edition at Goa earlier this month. Feedback and enthusiasm world-over for the new Himalayan has been overwhelmingly spectacular, and the 25 Limited Edition motorcycles of the Shotgun 650 were sold out. With our recent launches we are confident that we will be able to sustain our growth momentum.
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Royal Enfield: New Lunches At Motorverse
Royal Enfield introduced the brand-new Himalayan at the EICMA Motor Show 2023 in Milan, Italy, and later launched it officially in India at Motoverse 2023. Now, in India, you can book, test ride, and buy the Himalayan at a special starting price of Rs 2,69,000, but this offer is only valid until December 31, 2023.
On top of that, Royal Enfield wowed everyone with the unique and eye-catching Royal Enfield Shotgun 650 at Motoverse. This custom-inspired roadster had its global debut in Goa, featuring a special edition - the Shotgun 650 Motoverse Edition. Interestingly, this limited edition was completely sold out in just 48 hours, even before the official continuous production motorcycle hits the market early next year.
Royal Enfield's Motoverse 2023 was an awesome blend of music, thrilling adventures, and cool custom vibes, creating a paradise for motorcycle fans. In its 13th edition, this eagerly awaited biking festival spanned three exciting days, drawing in nearly 15,000 attendees and riders worldwide.
Royal Enfield has rolled out WINGMAN, a user-friendly connected vehicle system in India. This system, linked through the Royal Enfield GRID team, offers proactive support and motorcycle details. It's user-friendly, working seamlessly with Android and iOS. If you own a Super Meteor 650, you get this feature as standard for an extra Rs 6500. Existing owners can snag it by purchasing the device and covering a small fitting cost.
Verdict
Royal Enfield's 13% sales growth, driven by the success of the Himalayan and Shotgun 650 Motoverse Edition, underscores the brand's popularity. The innovative WINGMAN system adds a tech-savvy edge, enhancing the overall riding experience. This achievement solidifies Royal Enfield's place as a dynamic and forward-thinking player in the motorcycle industry. Stay up to date with all the automotive news and updates by joining our 91Wheels Whatsapp Group today!
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