Ola Electric Unveils 'Ola Insider' Loyalty Program - Details

•March 2, 2026

KEY HIGHLIGHTS

Upgrade benefits of up to Rs 50,000 for existing Gen 1 and Gen 2 owners
Additional purchase benefits of up to Rs 20,000 under the same registered name
Referral rewards of up to Rs 5,000 in credits, plus Rs 1,000 cashback for the buyer

As competition in India's electric two-wheeler market continues to intensify, manufacturers are increasingly focusing on retaining existing customers alongside attracting new ones. In line with this approach, Ola Electric has introduced a new customer engagement initiative called the 'Ola Insiders' program. The scheme is aimed at rewarding current owners through structured benefits on upgrades, additional purchases, and referrals. Here's a sneak peek at what the program offers and how it works. However, before moving ahead, make sure to join the 91Wheels WhatsApp community to never miss out on any automotive updates.

What is the Ola Insiders Program?

Launched on March 1, 2026, the Ola Insiders program is an exclusive loyalty and community offering available to over 1 million Ola Electric owners across India. It focuses on three main pillars: vehicle upgrades, additional vehicle purchases, and referrals, each offering structured benefits for participants.

Major Benefits Offered

Vehicle Upgrade Incentives (Up to Rs 50,000): Owners of older Ola Electric models, including Gen 1 and Gen 2 scooters, can upgrade to the newer Gen 3 S1 scooter range or the Roadster motorcycle lineup with benefits of up to Rs 50,000. The incentive is designed to support existing customers who wish to transition to the companys latest products.
Add On Vehicle Benefits ( Upto Rs 20,000): Customers purchasing an additional Ola Electric vehicle under the same registered name can avail benefits of up to Rs 20,000. These may include cashback and select feature upgrades, such as MoveOS enhancements, depending on eligibility and model selection.
Referral Rewards: The program also includes a referral component. The referrer can receive up to Rs 5,000 in Ola credits upon delivery of the referred vehicle, while the new buyer is eligible for Rs 1,000 cashback. The credits can typically be used toward services, accessories, or future purchases within the Ola Electric ecosystem.

Verdict

The Ola Insiders program appears to be a structured loyalty initiative aimed at strengthening customer retention in an increasingly competitive electric two-wheeler market. By offering tangible financial incentives on upgrades, repeat purchases and referrals, the scheme provides added value to existing owners without introducing complex eligibility conditions. While the actual benefit will depend on individual purchase plans and usage patterns, the program signals Ola Electrics intent to build longer-term relationships with its customer base rather than focusing solely on new sales.