KEY HIGHLIGHTS
- New EVs launching between July and September 2025
- TVS RTX 300 adventure bike spotted during testing
- Norton planning affordable sub-500cc motorcycle by 2026
- iQube expanding dealership network across more Indian cities
- Rs. 1,800 crore set aside for product development
TVS Motors is gearing up for its next phase of growth, with big plans to expand its electric vehicle lineup and strengthen its global presence. In its recent earnings call, CEO K N Radhakrishnan and VP of R&D Jayaraji provided fresh insights into upcoming launches and strategic initiatives. Check out more details below and make sure you join our 91Wheels WhatsApp Community to stay versed on the latest automotive news.
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New EV Launches Expected Soon
TVS confirmed that new electric two-wheelers are in the final stages of development, aiming for a launch between July and September this year. While specific models weren't disclosed, it's likely that updated versions of the TVS iQube electric scooter are in the pipeline. These launches are critical for TVS to maintain its strong market performance and to continue benefiting from the government's Production-Linked Incentive scheme.
Adventure Bike on the Horizon
A major highlight for enthusiasts is the much-anticipated TVS RTX 300 adventure bike, which was recently seen undergoing road tests. This model is expected to broaden TVS's footprint in the premium adventure segment, potentially competing with offerings from Royal Enfield and KTM when it hits the market, likely before 2026.
Norton's Entry-Level Motorcycle in the Works
On the global front, TVS-owned Norton Motorcycles is set to introduce a more affordable bike, targeted for early 2026. The motorcycle is expected to fall in the sub-500cc category, likely based around a 300cc platform, making Norton's legacy more accessible to a wider range of riders. While details remain limited, the move reflects TVS's intent to leverage Norton's brand value with new, mass-appeal models.
iQube Expansion and Stronger EV Push
The iQube electric scooter, which is currently available through 950 dealerships, will soon be rolled out in even more cities. TVS's aggressive push in this segment reflects growing demand and its commitment to accelerating EV adoption across India.
In addition, the company revealed plans to start local production of EV battery cells, a strategic move to strengthen its supply chain and improve localisation - a crucial step toward long-term sustainability and cost efficiency.
PLI Benefits and Financial Growth
TVS Motors continues to reap significant rewards from the PLI scheme, which has bolstered its profit margins. The company's latest financials show improved earnings, backed by rising EV sales and operational efficiency. With Rs. 1,800 crore earmarked for new product development, technology upgrades, and capacity expansion in FY26, TVS is making it clear that it's betting big on future-ready mobility.
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Verdict
TVS's export performance, particularly in Latin America, has been robust despite some challenges in African and Middle Eastern markets. The company remains optimistic about global demand and confirmed that new Norton products are on track for international launches by year-end.
With a balanced focus on electric mobility, ICE vehicles, and global expansion, TVS Motor Company is strategically positioning itself for a dynamic and promising future.
