14 Oct 2020 Amit Saraswat
Hyundai India is spreading its legs in different segments and offerings. We saw a drastic change in the lineup - be it the fully-electric Kona EV or the Venue turbo and Grand i10 Nios turbo. Hyundai also announced that they are evaluating the business case for the N brand in the Indian market. Moreover, we also heard rumours about Hyundai considering its luxury brand - Genesis in the Indian market and that rumour stays true. Genesis trademarks five new cars in India.
Genesis is Hyundai's premium car brand like what Lexus is to Toyota. Genesis has a lot of great cars in its portfolio globally but now the brand is stepping in the EV world. The five models which have been trademarked in India are eG90, eGV80, eGV70, eGV90 and eG80. Out of these 5 electric cars, three are SUVs and two are saloons. While we some of the models have been applied for the trademark last year, some are approved this year only.
Genesis offers a ton of cars in the global markets which include G70, G80 and G90. Genesis is also working on a Tucson-based mid-size SUV with typical Genesis looks. India is expected to get the IC-engined cars first which will be followed by electric cars in our market. The electric range of SUVs and sedans from Genesis will share a lot common with the Kia and Hyundai cars.
Hyundai won't take much time to launch the Genesis line of products in India as the premium EV segment has already been kickstarted with the Mercedes EQC 400. India is soon to get the Audi e-Tron and Jaguar I-Pace. Hyundai is also working on a lot of cars for the Indian market including an entry-level electric car. The Korean carmaker is enjoying great customer base in the Indian market and it will be reinforced with the Genesis brand. There is no India launch timeline for the Genesis cars which recently got trademarks approval.