BYD India is gearing up for the upcoming festive season by launching its ‘Celebrate Your Dreams with BYD’ campaign, which is set to bring a wave of special benefits starting in August 2026. Festive season is a time for which most of the carmakers and buyers wait. It is a win-win deal for both sides. Buyers get monetary benefits and special gifts in exchange of business.
The company is looking to capitalize on India’s peak automobile purchasing window by making its premium electric vehicle lineup more accessible to those considering a move toward sustainable mobility.
What's on Offer?
The incentive package is designed to lower the total cost of ownership and includes charging coupons on select variants alongside a complimentary 2-year maintenance package. To provide long-term peace of mind, BYD is also offering extended warranty coverage that reaches up to 200,000 km, which is a significant move for building consumer confidence in EV longevity. Furthermore, the brand has introduced attractive finance schemes with interest rates starting as low as 7.77%, and every eligible vehicle purchase during this period will come with a specially curated BYD festive gift hamper.
BYD has already established a strong presence in the Indian market with over 15,000 customers and an expansive network of 49 showrooms across 40 cities. Their current passenger vehicle portfolio includes the BYD SEALION 7, BYD eMAX 7, BYD ATTO 3, and BYD SEAL. A core part of their success is the proprietary Blade Battery technology, which offers superior safety and thermal stability, as well as the recently introduced DM-i Super Hybrid technology, both of which position BYD as a tech-driven leader in the NEV sector.
Vehicle | Battery Pack | Claimed Range | Price (Ex-showroom) |
|---|---|---|---|
BYD SEALION 7 | 82.56 kWh | Up to 567 km | Rs. 49.90 lakh – Rs. 55.90 lakh |
BYD eMAX 7 | 55.4 kWh / 71.8 kWh | Up to 530 km | Rs. 26.90 lakh – Rs. 29.90 lakh |
BYD ATTO 3 | 49.92 kWh / 60.48 kWh | Up to 521 km | Rs. 24.99 lakh – Rs. 34.49 lakh |
BYD SEAL | 61.44 kWh / 82.56 kWh | Up to 650 km | Rs. 41.50 lakh – Rs. 53.65 lakh |
End Note
BYD’s decision to offer a massive 200,000 km warranty and competitive 7.77% interest rates is a clear strike at the heart of the premium EV segment. By addressing the primary concerns of reliability and upfront costs, these festive benefits make the lineup of vehicles from the SEAL and ATTO 3 even more compelling for buyers looking to go green this year.
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