South Korean carmaker Hyundai has taken a major step to build its presence in India's rapidly growing luxury SUV segment. The brand has finally decided to launch its luxury car brand in the country: Genesis. Globally, Genesis is a successful luxury car brand and represents Hyundai's finest engineering. There are possibilities of us witnessing the India launch of the Genesis brand at the beginning of 2027. As the recent patent suggests, the Genesis GV90 will be the very first offering of the brand here in India.
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Why GV90?
Most probably, Genesis is expected to open in India with its luxury SUV, the GV90, and the "Why" behind it is very clear. In the highly competitive market in India, the brand might want to play it safe by opening up with its most advanced and high-tech luxury SUV to carve a brand identity in a segment where reputed global players are already present and doing well. So, you can't afford to have a bad first shot in such a market. The GV90 is an equivalent product to the Mercedes GLS and similar offerings from rival brands like Rolls-Royce, Range Rover, and Bentley.
Recently unveiled globally, the Genesis GV90 is nothing short of a masterpiece. It is also available in Neolun variants, which come with rear-hinged doors (aka suicide doors). Although the brand has filed a patent only for the standard version available with traditional doors and the ultra-spacious three-row seating inside the cabin.
Genesis GV90: Exterior and Interior
As far as the design is concerned, the GV90 has gigantic road presence. There are no crazy character lines and what you get is just a pure big SUV stance. Talking about the proportions, the GV90 is 5,285 mm long, 2,030 mm wide and 1,825 in height and has a wheelbase of 3,245 mm and 224 mm of ground clearance. These massive dimensions make it look like a giant vehicle and biggest among the most out there on the roads.
Coming to inside, you see a ultra-luxurios three-row setup. In terms of features and tech, you get a 24.6 inch infotainment screen, a massive head-up display of 25 inch, Pleso connected tech and 25-speaker Bang & Olufsen music system. Safety is also not the issue because the GV90 offers you stuff like Remote Parking Assist, world's first roof airbag. When talking about a luxury SUV, comfort becomes the top-notch priority and the GV90 doesn't dissappoint here too as it comes with features like ventilated, heated and massaging seats, and you get the usage of premium materials all around which further complement the comfort.
Genesis GV90: Powertrain
The Genesis GV90 draws its power from a massive 123.5 kWh battery pack. The provided battery pack has a claimed range of 500 km on a solitary charge and supports DC charging of upto 350 kW DC fast charging. You get a dual-motor setup, one mounted on each axle, translating into an AWD system with a combined output of 657 bhp and 800 Nm.
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Expected Price and Rivals
Talking about the price, the standard GV90 costs 139.5 million KRW and the Neolun versions costs 189.9 million in the home country. Coverting into INR it gets 97.97 lakh for the standard version and 1.33 crore for the Neolun version, which is almost equivalent to its rivals in the same segment like BMW X7 and Mercedes GLS. For all the future update like the GV90 India launch, pricing stay tuned to 91Wheels as we keep updating these content pieces to keep you versed with all the latest information.
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